What is the value of BIMI and when does implementing it not make a difference?

Email marketer from Quora shares that BIMI can improve email deliverability and reduce the chances of emails being marked as spam. By authenticating emails with DMARC and displaying a logo, senders can signal their legitimacy to email providers.

Email marketer from Campaign Monitor shares that if a brand's target audience primarily uses email clients that don't support BIMI, the effort might not be worth the investment. Focusing on other deliverability and engagement strategies might be more effective.

Marketer from Email Geeks states that some of the world's biggest brands have implemented BIMI and are happy with the value they see.

Email marketer from Email on Acid responds that while direct ROI from BIMI can be hard to measure, it contributes to overall brand recognition and trust. It suggests tracking metrics like open rates, click-through rates, and website traffic to indirectly gauge BIMI's impact.

Email marketer from G2 explains that BIMI can be especially valuable for smaller businesses seeking to establish brand recognition and stand out from competitors. It provides a cost-effective way to enhance brand visibility in the inbox.

Email marketer from Litmus shares that BIMI serves as a visual indicator of trust and authenticity, helping to combat phishing and spoofing attempts. It can reassure recipients that the email is from a legitimate sender, encouraging them to engage with the content.

Email marketer from StackOverflow answers that BIMI might not make a significant difference if a brand already has very high recognition and engagement. The added visual cue may not noticeably impact metrics in such cases.

Email marketer from Reddit shares that BIMI's value is limited when email clients or providers don't support it. If a significant portion of the target audience uses non-supporting email systems, the visual branding benefits are lost.

Marketer from Email Geeks says that BIMI isn’t supported everywhere, so if you happen to have a group of customers using MBPs or MUAs that don’t support BIMI, the extra value may not be obvious. If you are mailing to an audience that may be impacted, it could be that if you stop supporting BIMI, you may see a negative if your customers are now expecting your logo.

Marketer from Email Geeks explains that by protecting domains against impersonation with DMARC, brands are better protected from impersonation and customers are better protected from phishing.

Email marketer from EmailToolTester shares that the complexity of implementing DMARC, and obtaining a VMC can be a barrier. For brands with limited technical expertise or resources, the implementation process can be challenging.

Marketer from Email Geeks shares that two other French mass senders who tried BIMI were disappointed due to high expectations set by marketing websites. He suggests it's more beneficial for banks or when having a large Gmail user base.

Email marketer from SparkPost mentions that limited adoption of BIMI across all email providers and clients reduces its overall effectiveness. Universal adoption would significantly increase its value.

Email marketer from Valimail answers that BIMI can provide a positive ROI through enhanced brand visibility, increased email engagement, and improved trust with customers. By displaying a recognizable logo, brands can differentiate themselves in crowded inboxes and encourage recipients to interact with their emails.

Expert from Spam Resource (Steve Jones) explains that BIMI adoption can be challenging due to the technical requirements, including DMARC enforcement and obtaining a VMC. Many organizations struggle with the complexity of implementation.

Expert from Email Geeks shares that BIMI is about identifying and protecting your brand and consumers by pushing best practices like DMARC. It helps users distinguish between legitimate and fraudulent domains.

Expert from Email Geeks suggests the value of deploying DMARC correctly, tracing delivery paths, and authenticating mail is valuable and expensive. Also that using brand awareness funds for authentication work under a BIMI project is a good use of marketing funds.

Expert from Word to the Wise (Laura Atkins) shares that BIMI offers potential for brand recognition and improved email engagement. It can visually reinforce the brand's identity in the inbox, but only after the required authentication, security, and deliverability foundations are correctly in place. Brands may not see benefits if they have other deliverability problems.

Expert from Email Geeks mentions that an easy result of BIMI to explain to the C-suite is seeing their logo in the AOL inbox.

Documentation from DigiCert responds that to display a BIMI logo in certain email clients, a Verified Mark Certificate (VMC) is required. This involves a verification process to confirm brand ownership and authenticity.

Documentation from BIMI Group explains that BIMI (Brand Indicators for Message Identification) aims to enable the use of brand-controlled logos within supporting email clients. It provides a standardized way for email senders to display their logo alongside their messages, increasing brand visibility and trust.

Documentation from Verizon Media (Yahoo) shares that BIMI allows senders to display their logo, increasing brand recognition and trust with recipients. It helps improve brand visibility within the inbox, making it easier for users to identify legitimate emails.

Documentation from Entrust explains that BIMI requires a DMARC policy at enforcement (p=quarantine or p=reject). This is to ensure that only authenticated senders can display their logos, preventing malicious actors from spoofing brands.