What is the terminology for senders hopping to new IP addresses after burning out their existing ones?
Summary
What email marketers say8Marketer opinions
Email marketer from MailerMailer Blog explains that frequently changing IP addresses is a tactic employed by spammers to evade IP-based reputation systems. When a sender quickly moves to a new IP after their previous one has been flagged for poor sending behavior, it suggests an attempt to sidestep accountability and maintain deliverability despite engaging in practices that negatively impact their sender reputation.
Email marketer from Quora User answers that a dedicated IP address is one which is used only by yourself. They also mention that if you do not send regular emails or send spam, this can damage the IP address reputation and lead to blacklisting.
Marketer from Email Geeks explains that snowshoeing isn't really hoping to new IPs after the current ones are burnt, it's more spreading volumes on many IPs, on multiple IP ranges. I don't know if there's a name for changing IPs after burning some. Other than "oh God no."
Email marketer from Reddit User answers the question to say that once you are on a block list, it's incredibly difficult to get off. You need to work with the list provider to fix the reason that you were blacklisted.
Email marketer from StackExchange User responds that this activity may constitute as spamming activity and as such Email Service Providers may have the whole blocks of IP addresses blacklisted by reputation systems to prevent the spamming from happening.
Marketer from Email Geeks shares that burning out new IPs and getting new ones is called = hailstorming.
Marketer from Email Geeks explains that 'Snowshoeing' is the term. The idea is really more that you spread things out over a bunch of IPs in order to keep volume and rep damage down. So, it's like literal snowshoeing.
Email marketer from SendPulse Blog shares that when using dedicated IP addresses, sudden spikes in sending volume can damage your sender reputation, so new dedicated IPs need to be warmed up. Spammers may try to bypass this by quickly moving to new, unused IPs to send large volumes of messages, which is a poor practice and ultimately harms deliverability.
What the experts say2Expert opinions
Expert from Word to the Wise explains that snowshoe spam involves sending low volumes of email from a large number of IP addresses. This makes it harder to identify and block the spammer, as each IP sends only a small amount of spam. The goal is to evade detection by reputation systems and filtering algorithms.
Expert from Spamresource shares that spammers often use botnets to send spam from multiple IP addresses, including residential IP addresses. This makes it harder to block the spammer, as the spam is coming from a wide range of IP addresses that are not typically associated with spam. They also explain that spammers often use botnets to hide their origin IP address to make it harder to track them down.
What the documentation says3Technical articles
Documentation from Microsoft indicates that rapidly changing IP addresses can lead to being added to block lists. When IP addresses are observed sending suspicious volumes of email from various, quickly rotating IPs, filtering systems are more likely to flag those IPs (and the associated domains) as sources of unwanted mail.
Documentation from Cisco explains that spammers rotate through different IP addresses to attempt to circumvent IP-based reputation systems. They do this so they can keep spamming while making it harder to track and block them based on IP reputation.
Documentation from Spamhaus defines Snowshoe Spam as a spamming technique where spammers distribute their spam campaigns over many IPs and domains to spread out their reputation damage and avoid being completely blocked. This involves using a large number of IP addresses to send small volumes of spam from each, making it harder for filters to detect and block the spammer's activity effectively.