What is the new layout of the Gmail promotions tab and how do annotations help?

Marketer from Email Geeks expresses cannot wait to see Annotations show up on desktop and that ads are very annoyingly placed, so hopefully they can find a layout that is more suitable.

Marketer from Email Geeks mentions the ads have been there for years, they are more prominent with the Top Bundle. Which he suspects is the whole idea.

Email marketer from SuperOffice shares that to combat the promotions tab, you can improve email open rates by making the emails more personalized, optimized for mobile, and by improving the subject lines.

Email marketer from Mailchimp explains that Gmail Promotions Tab Annotations let you highlight your promotions in the Gmail promotions tab. You can add a logo, discount code, expiration date, and image to make your email stand out.

Email marketer from Email Uplers shares that annotations, attractive visuals, and clear value propositions are key to standing out within the crowded Gmail Promotions tab. A/B testing can optimize performance.

Email marketer from HubSpot explains that to improve visibility in the Gmail Promotions tab, senders should focus on relevance, personalization, and compelling offers. Using annotations and following email best practices can boost engagement.

Marketer from Email Geeks shares that the Gmail promotions tab has contained ads for several weeks now and they sometimes click the ads accidentally.

Email marketer from Sendinblue says that while the promotions tab exists, you should focus on not ending up in the spam folder. The promotions tab, while not as good as the inbox, is still better than going directly to spam.

Email marketer from Neil Patel explains focusing on subject lines, personalization and segmentation of your email list can significantly improve promotions tab performance.

Email marketer from Reddit explains on Reddit that often the promotions tab can become a 'visual graveyard' for marketing emails, and many users may not even check this tab on a regular basis.

Marketer from Email Geeks shares that is why he's such a big proponent of adding Annotations to emails, to stand out from the ads (as well as other emails).

Email marketer from Email Marketing Forum discusses on a forum the promotions tab can negatively impact open rates because many users ignore it. Building a relationship with subscribers is key to ensuring emails are opened, regardless of which tab they land in.

Marketer from Email Geeks explains this is the "Top Bundle" in Gmail, present on iOS and Android for about two years, and Gmail is likely testing different layouts on the web client. This is a precursor to Annotations coming to Gmail desktop web client.

Marketer from Email Geeks shares that the "Top Bundle" will go by different names depending on what is there, such as Top Picks, Fashion and Travel.

Email marketer from Litmus shares that Gmail’s Promotions tab highlights offers and deals to users. It uses machine learning to filter and sort emails, and now includes features like bundled deals and visual annotations to improve engagement.

Expert from Spam Resource shares that Gmail uses algorithms to categorize emails into tabs, including the Promotions tab, to help users manage their inbox and that focusing on sending relevant content to engaged subscribers is essential for inbox placement.

Expert from Word to the Wise explains that Gmail’s Promotions tab is designed to filter marketing and promotional emails, and that the best way to improve inbox placement is by focusing on sending wanted mail and engaging subscribers.

Documentation from Google Developers details how annotations enable senders to surface key deal information, like discount codes, expiration dates, and attractive imagery, directly in the Gmail Promotions tab. This enhances the visibility of promotional emails.

Documentation from Google AI Blog discusses how machine learning is used to bundle similar promotional emails together in the Gmail Promotions tab, making it easier for users to find relevant offers.

Documentation from Google instructs senders sending emails in bulk need to follow email best practices to get into inboxes instead of promotion tabs. Make sure the emails are authenticated, have low spam scores, and that you offer users ways to easily unsubscribe.

Documentation from Google Support explains that Gmail automatically sorts emails into categories like Primary, Social, and Promotions. The Promotions tab is designed for marketing emails, offers, and other promotional content.