What is the impact on deliverability of not using a reply-to address?
Summary
What email marketers say11Marketer opinions
Email marketer from Gmass Blog explains that using a no-reply address creates a bad impression and erodes customer trust, increasing the likelihood of spam complaints and negatively affecting deliverability.
Marketer from Email Geeks explains that if they don't use a reply-to address, any replies will simply go to the from-address. While it might not impact deliverability, if their from-address doesn't accept mail, that's not a great subscriber experience.
Email marketer from Campaign Monitor Blog explains that a no-reply address frustrates subscribers who want to engage. This can lead to negative engagement signals (like spam complaints) which ultimately harms deliverability.
Email marketer from Mailjet Blog explains that using a no-reply address can negatively impact sender reputation. ISPs may view these addresses as a sign the sender isn't interested in engaging with recipients, potentially leading to emails being filtered as spam.
Email marketer from Email Geeks advises to make sure that the Envelope MAIL FROM (Return-Path) email address is _not_ one that can't handle replies.
Email marketer from Litmus mentions that no-reply addresses can lead to frustration, decreased engagement, and higher spam complaints. These negative signals ultimately harm your ability to reach the inbox.
Email marketer from Stackoverflow mentions a no-reply address that doesn't accept bouncebacks, can cause deliverability issues.
Email marketer from HubSpot Blog explains that using a 'real' email address encourages two-way communication and builds trust. This positive engagement can lead to better deliverability rates.
Email marketer from Sendinblue Blog shares that not having a valid, monitored reply-to address can hurt deliverability. ISPs may see this as a lack of transparency and a sign of potential spam, impacting sender reputation.
Email marketer from Reddit shares that using a no-reply address makes it difficult for users to contact you and creates a poor experience which may result in recipients flagging your emails as spam.
Email marketer from Mailerlite explains that a no-reply address can be a barrier to user engagement and can increase complaints.
What the experts say4Expert opinions
Expert from Word to the Wise explains that using a no-reply address can damage sender reputation because it prevents feedback and engagement, making it harder to build trust with mailbox providers.
Expert from Email Geeks says that not accepting replies is unlikely to have much of a delivery impact, at least not directly.
Expert from Email Geeks shares a "super hand-wavey" idea, suggesting when you think of recipients as annoying cattle rather than individual, variable, valuable potential customers you tend to get all the other things wrong too.
Expert from Spamresource shares that using a no-reply address gives the impression that you don't care about your recipient list and don't want them to contact you. A sender address that accepts feedback is important for good delivery and sender reputation.
What the documentation says3Technical articles
Documentation from Microsoft SNDS details that user feedback, like spam complaints, directly affects deliverability. A lack of a reply-to option could increase these complaints, thus negatively impacting your sender reputation with Microsoft.
Documentation from RFC Editor specifies that the 'Reply-To:' field provides an address where replies SHOULD be sent. While not directly related to deliverability, proper implementation ensures that recipients can respond, which is crucial for engagement and sender reputation.
Documentation from Google Postmaster Tools mentions that sender reputation is impacted by user complaints and engagement. Not providing a way to easily reply might increase user complaints, indirectly lowering deliverability to Gmail users.