What is the impact of UCEProtect listings on SendGrid IPs and should email senders be concerned?
Summary
What email marketers say11Marketer opinions
Email marketer from SendLayer answers that reducing spam complaints will improve sending reputation. They share ways to do this like targeting your audience, reconfirm subscriptions and improve email design.
Email marketer from Email Geeks shares that they have been using SendGrid for over 5 years and send billions of emails, and have rarely seen UCEProtect referenced. He advises not to waste time or energy on them.
Email marketer from Mailjet emphasizes the importance of a good sender reputation for reaching the inbox. They suggest consistently monitoring sending practices, engaging subscribers, and promptly addressing complaints.
Email marketer from SparkPost explains that proactive monitoring is key, using tools and feedback loops to detect deliverability issues early. They highlight the importance of a clean sender reputation.
Email marketer from SMTP2GO answers that if you are on a blocklist that you need to identify which one it is, and then find their delisting process. They recommend ensuring you solve the problem that caused you to be listed in the first place.
Email marketer from Medium shares that using tools to check your sender reputation is vital as this will determine where your emails are placed.
Email marketer from Stack Overflow suggests that UCEProtect listings may cause temporary delivery issues, but it shouldn't be a major concern if the sender follows best practices. He advises monitoring deliverability and taking action if needed.
Email marketer from Email Geeks shares that UCEProtect appears to be doing the same to multiple ASNs at the present time.
Email marketer from Reddit stresses that if you're on UCE protect level 3 then other email providers may have deliverability issues to your customers. You need to be careful about who you share your IPs with.
Email marketer from Gmass answers that if you are starting a new sending domain or IP you should email warm up, they share the process to do that.
Email marketer from ZeroBounce answers that a good bounce rate is below 2%. It's crucial to monitor and maintain a healthy bounce rate to avoid being flagged as a spammer.
What the experts say3Expert opinions
Expert from Email Geeks says that nobody should care about UCEProtect listings, and that UCEProtect is run by asshole extortionists. He clarifies that there are legitimate concerns with SendGrid's customer base, but UCEProtect is not a legitimate part of that conversation.
Expert from Spam Resource shares blocklists are a moving target, and you need to understand what the blocklists are doing. Some blocklists are very aggressive, whilst others are highly reputable and have an impact.
Expert from Word to the Wise explains that UCEProtect is often irrelevant for legitimate senders, particularly UCEProtect Level 3, as it lists entire IP ranges based on a few bad actors. He suggests focusing on deliverability to major ISPs instead.
What the documentation says5Technical articles
Documentation from Spamhaus, a major blocklist provider, answers that IP and domain reputation directly affects email deliverability. They emphasize that poor sending practices increase the likelihood of being listed, negatively impacting deliverability.
Documentation from RFC answers that SMTP enhanced status codes provide detailed information about delivery failures. Analyzing these codes can help diagnose deliverability problems related to blacklisting or other issues.
Documentation from MultiRBL answers that MultiRBL is a service that allows you to check your IP address against multiple RBLs (Realtime Blackhole Lists) or DNSBLs (DNS Blacklists) at once. This is useful for quickly determining if your IP address is listed on any of these lists.
Documentation from Google explains that Postmaster Tools allow senders to monitor their sending reputation with Gmail users. It provides data on spam complaints, IP reputation, and authentication status, helping identify and address deliverability issues.
Documentation from SendGrid outlines best practices to avoid blacklisting, including maintaining clean lists, authenticating email, monitoring reputation, and providing easy unsubscribe options. While not directly addressing UCEProtect, it provides general guidance applicable to any blacklist.