How to deal with UCEProtect listings and their aggressive practices?
Summary
What email marketers say10Marketer opinions
Email marketer from Web Hosting Talk forum advises switching to a reputable hosting provider less likely to be listed on blacklists. Look for providers with good track records, proactive security measures, and responsive support to handle deliverability issues.
Email marketer from SendGrid advises using double opt-in to ensure that subscribers genuinely want to receive your emails. This reduces spam complaints and improves your sender reputation.
Email marketer from Neil Patel suggests focusing on improving overall email deliverability by cleaning email lists, using double opt-ins, authenticating emails (SPF, DKIM, DMARC), and maintaining a good sender reputation to avoid being blacklisted in the first place.
Email marketer from GlockApps explains that if you believe you've been incorrectly listed, attempt to contact UCEPROTECT. While their contact methods may be difficult, clearly explain the steps you've taken to resolve the issue and request delisting, but be prepared for potential difficulties and costs.
Email marketer from Mailjet highlights the importance of regularly cleaning your email lists to remove inactive or invalid addresses. This reduces bounce rates and improves sender reputation, making you less likely to be blacklisted.
Email marketer from Reddit suggests checking neighboring IPs if your IP is listed on UCEPROTECT Level 1, as the listing might be due to the actions of a neighboring IP address. Contact your hosting provider to investigate and potentially request a different IP.
Email marketer from EmailDrips shares proactively monitoring your IP and domain reputation using tools like Google Postmaster Tools, Sender Score, and blacklist monitors to detect listings early and address them before they significantly impact deliverability.
Email marketer from Litmus mentions monitoring email deliverability rates which helps to understand deliverabilty patterns and make sure emails reach their destination.
Email marketer from StackExchange points out the different UCEPROTECT listing levels: Level 1 lists single IPs, Level 2 lists entire IP ranges, and Level 3 lists entire ASNs. Understanding the level helps you identify the scope of the issue and the necessary steps for resolution.
Email marketer from MailerCheck explains that before sending campaigns, use email testing tools to check for deliverability issues, including potential blacklist listings. This allows you to address problems before they impact your overall sending reputation.
What the experts say6Expert opinions
Expert from Email Geeks says UCEProtect is aggressive and suggests people should avoid Cloudflare because of bounces, and the provider shouldn't be escalating for a L3 listing.
Expert from Email Geeks compares a UCEProtect listing to ransomware, suggesting it highlights a weakness and that paying them off may not work and is harmful to the ecosystem.
Expert from Email Geeks mentions that the UCEProtect contact form has been broken for a while, potentially intentionally. He advises getting a competent hosting provider and suggests that having the provider pay off UCEProtect might be cheaper than fixing the issue.
Expert from Word to the Wise (Dennis Dayman) explains that monitoring UCEPROTECT requires careful consideration. He advises understanding their listing criteria and potential impact before taking action. He cautions about the complexities and potential pitfalls of engaging with UCEPROTECT.
Expert from Word to the Wise (Laura Atkins) explains that UCEPROTECT's aggressive tactics, particularly Level 3 listings, can cause significant deliverability issues. She advises that providers shouldn't escalate based on L3 listings alone and that a provider doing so likely has a poorly run compliance desk.
Expert from Email Geeks says Claus (UCEProtect) has used outdated and incorrect data in the past and acted in bad faith.
What the documentation says5Technical articles
Documentation from ietf.org highlights implementing SPF, DKIM, and DMARC to authenticate your email. This helps prove that your emails are legitimate and reduces the chances of being flagged as spam, thus improving deliverability and reducing the risk of being listed on blacklists.
Documentation from Spamhaus explains the importance of understanding why you're listed. Check the specific blacklist's reason for listing your IP and address the issue. This might involve cleaning up your sending practices, securing your systems against abuse, or contacting your ISP.
Documentation from Google explains that Google Postmaster Tools allow you to monitor your domain and IP reputation with Gmail users. Use this data to identify potential deliverability issues and improve your sending practices to maintain a good reputation.
Documentation from Cloudflare explains how setting up DNS records correctly, specifically SPF, DKIM, and DMARC, is crucial for email authentication. These records help verify that the email is sent from a legitimate source and not a spammer, which can improve deliverability and avoid blacklists.
Documentation from UCEPROTECT explains that to delist from UCEPROTECT Level 1, you must resolve the abuse issue and wait for automatic delisting, which usually takes 7 days if the abuse stops. For Level 2, delisting requires waiting for the Level 1 listing to expire. Level 3 listings require addressing the root cause within the listed ASN.