What is the impact of being listed on Spamrl blacklist when using a shared IP pool from MarketingCloud?

Email marketer from GlockApps shares that if a shared IP used on Marketing Cloud ends up on Spamrl due to another user's bad practices, all senders using that IP are impacted. This can lead to drastically reduced inbox placement rates. Monitoring IP reputation using tools like GlockApps can help identify these issues early.

Email marketer from Litmus answers that one of the main problems with shared IPs is that your sending reputation is not entirely in your hands. Bad actors sharing your IP can result in blacklisting and other deliverability issues. Proactive monitoring is key to mitigating the damage.

Email marketer from Reddit answers that when using shared IP pools with MarketingCloud, a Spamrl listing for the IP can affect deliverability. This is because many ISPs and email providers use blacklists to filter out spam. It's suggested that if the problem persists, escalating the issue with MarketingCloud support and considering a dedicated IP may be necessary.

Email marketer from StackExchange answers that being blacklisted on Spamrl, particularly on a shared IP pool on MarketingCloud, will dramatically lower deliverability rates. Many ISPs will either reject or send emails to the spam folder, impacting overall campaign performance. You need to take immediate action to get the IP delisted and consider moving to a dedicated IP.

Email marketer from MailerQ explains that being on a blocklist has a direct impact on email delivery. Email receivers may mark all messages coming from a listed IP address as suspicious or even reject them automatically. With a shared IP pool, the actions of other users can have a big impact on all mail being sent.

Email marketer from DigitalOcean explains that problems occur when your IP or domain gets added to a blocklist database due to policy violations. Your recipients will not receive your emails. Blocklist providers share their database to email companies, which, in turn, prevents delivery to a high percentage of inboxes.

Email marketer from Mailjet explains that being on a blacklist, even Spamrl, while using a shared IP pool can severely impact email deliverability. Because multiple users share the same IP, the actions of one sender can affect everyone else. If one user engages in spammy practices, the IP can be blacklisted, affecting the deliverability of legitimate senders.

Email marketer from Email on Acid explains that being on a blacklist can damage your sending reputation, making it more difficult to reach the inbox. This is particularly true when using a shared IP, as you are at the mercy of others sharing the IP address. You should monitor your sending reputation regularly and take action if it declines.

Email marketer from SendGrid explains that using a shared IP pool inherently carries the risk of being affected by other users' sending behavior. If another user on the same Marketing Cloud shared IP is blacklisted by Spamrl, it can negatively impact your deliverability. Regular monitoring and swift action are necessary to mitigate the risks.

Expert from Spam Resource explains that one of the main issues with using a shared IP address is that you are sharing your reputation with other senders. If one or more of the other senders on the same IP address engage in behaviors that are not considered email best practices, this can impact your email deliverability. This can result in some of your emails being blocked and can negatively impact your email sender reputation.

Expert from Email Geeks explains that if the client's mail seems to be authenticated and they’re not doing anything obviously ridiculous it'll be other users of the shared pool.

Expert from Email Geeks explains that Spamrl is spamtrap driven and not widely used or trusted. However, the rejection message suggests there's significant non-authenticated mail coming from the IP address.

Expert from Email Geeks explains that if it's a shared pool, there's nothing to be done other than reaching out to recipients another way or asking MarketingClowns to deal with it. Given the traffic from SFMC and their lack of compliance handling it’s likely a righteous listing and so won’t go away.

Expert from Word to the Wise, Laura Atkins, answers that being listed on a blocklist like Spamrl while using a shared IP pool on MarketingCloud can severely impact email deliverability. This is because email service providers often use blocklists to filter out spam. The actions of other users on the shared IP pool can influence your sender reputation, increasing the risk of being blacklisted.

Expert from Email Geeks believes it's spamexperts / antispamcloud, in which case the impact may be seen more at mid-low end european providers and shared hosts.

Documentation from RFC explains that SMTP error codes (like the one received when blacklisted) indicate the reason for email delivery failure. Understanding these codes is important for troubleshooting deliverability problems, including those resulting from being on a blacklist.

Documentation from Google answers that it's important to follow Google's bulk sender guidelines to maintain a good sender reputation. Sending from an IP address with a history of spam or abuse will lead to delivery problems. Also shared IPs are more likely to experience reputation issues.

Documentation from Spamhaus answers that if an IP address is listed on a blocklist like Spamhaus (though not Spamrl, Spamhaus is being used as an example here), it signals to receiving mail servers that the IP is associated with spam activity. This can result in emails being blocked or sent to the spam folder, depending on the receiving server's configuration.

Documentation from Salesforce Marketing Cloud explains that IP reputation is crucial for email deliverability. A poor IP reputation, which can result from being blacklisted on services like Spamrl, can lead to emails being marked as spam or blocked entirely by receiving mail servers. Shared IP pools are particularly vulnerable to reputation issues, as the actions of all users affect the reputation of the IP.

Documentation from Microsoft explains that emails might be blocked when the sending IP is on a blocklist. This results in emails not reaching the recipient’s inbox. They recommend checking the IP’s reputation using tools like Microsoft SNDS and engaging with the relevant blocklist administrators to resolve the issue.