What is some bad email deliverability advice?

Email marketer from Active Campaign shares that not including a clear unsubscribe link in your emails will lead to higher spam complaints and will negatively affect your sender reputation.

Marketer from Email Geeks shares bad deliverability advice: "You can buy lists as long as you send an opt out pass first so that anybody who doesn't want your content can just excuse themselves!"

Marketer from Email Geeks shares bad deliverability advice: "Most people will click every link in your email just to check what you’re advertising, so make sure to put a LOT of white space between the end of your email, and the footer area where your unsubscribe link is so that fewer people click the unsubscribe link. Everyone one your list obviously wants to receive your messages and don’t want to accidentally click the unsubscribe link."

Marketer from Email Geeks shares bad deliverability advice: "Losing too many subscribers to your required unsubscribe link? Just make it the same color as your background. Adios, pesky opt-outs!"

Marketer from Email Geeks shares bad deliverability advice: "When people unsubscribe. Email them from your personal address to see if they still want the offers anyway."

Marketer from Email Geeks shares bad deliverability advice: "Nah, just ask your ESP for all new IPs. If they won't do it, then switch ESPs."

Marketer from Email Geeks shares bad deliverability advice: "When AWS tells you not to conflate Opt In origin, explain that your privacy policy states that recipients opt in to all domains in your network giving you the permission to spam as needed. Promptly get booted from AWS for not adhering to policies."

Marketer from Email Geeks shares bad deliverability advice: "Protect your brand and domain and use a lookalike domain."

Email marketer from Hubspot shares that failing to check for spam trigger words in your email message might cause spam filters to pick it up and ruin your chances of reaching potential customers.

Email marketer from Reddit shares that using URL shorteners excessively can flag your emails as spam, especially if the shortener is associated with malicious activity.

Marketer from Email Geeks shares bad deliverability advice: "Testing is important - let's just create a fake list of thousands of @abc.com addresses, for sure that must be a fake domain :tired_face:"

Marketer from Email Geeks shares bad deliverability advice: "Warmup is for small brands, for folks who are weak. You have a big brand, you are strong - everyone knows you & your brand - blast to everyone everyday. The more you send, the more you can make money! Money is in the list :aw_yeah:"

Email marketer from Email Marketing Forum shares that using misleading or deceptive subject lines to trick recipients into opening emails harms sender reputation and deliverability.

Marketer from Email Geeks shares bad deliverability advice: "What do you mean people, from a list I bought, didn’t actually open my email? “Insert ESP name here” shows 150% open rates!…."

Marketer from Email Geeks shares bad deliverability advice: "inboxing is down, time for a new IP!!"

Email marketer from Sendinblue Blog explains that sending emails to people who haven't explicitly opted in is harmful. It leads to spam complaints and damages sender reputation, decreasing deliverability rates.

Marketer from Email Geeks shares bad deliverability advice: "Put your DKIM signature at the bottom of every e-mail."

Marketer from Email Geeks shares bad deliverability advice: "Include non-engaged with your messages in order to keep complaint rates low relative to total sent. When the traffic is in the inbox, too many people report spam..."

Marketer from Email Geeks shares bad deliverability advice: "I heard plain text emails deliver better than HTML messages so I only send text content in an HTML mime type...."

Marketer from Email Geeks shares bad deliverability advice: "Peak is coming, make sure you mail to everyone on your list that hasn’t bounced or unsubscribed. With online shopping the focus of spending, it’s important that everyone know you are having those special sales! And make sure you keep it timely to really add urgency so send it all out at once. When they don’t engage, mail again!"

Marketer from Email Geeks shares bad deliverability advice: "Send content that you're just *sure* people want, whether they asked for it or not."

Marketer from Email Geeks shares bad deliverability advice: "Need more engagement volume? Retry to your list of sunset/unengaged 180+ day list, you're sure to get opens and clicks if you have a snappy subject line!"

Email marketer from Gmass shares that sending a high volume of emails through a new account is going to immediately trigger all the spam filters and you may be locked out of your account.

Marketer from Email Geeks shares bad deliverability advice: "Only spammers end up in the spam folder so you don't need to worry about that. Send to everybody on your list all the time!"

Email marketer from Reddit shares that neglecting email authentication (SPF, DKIM, DMARC) is bad advice because it makes your emails appear suspicious, leading to deliverability issues.

Marketer from Email Geeks shares bad deliverability advice: "Institute the strictest dmarc policy possible immediately (and without testing of course) for *max* deliverability. Goodbye junk folder, hello conversions."

Email marketer from Email Marketing Forum shares that using a shared IP for high-volume sending without proper reputation management is a mistake, since other users' actions can negatively affect your deliverability.

Marketer from Email Geeks shares bad deliverability advice: "If you don't have enough subscribers, you can just buy a list or add all of your personal contacts--everyone loves email!"

Email marketer from Mailjet Blog explains that buying email lists is a bad practice. It violates anti-spam laws, damages sender reputation, and often contains outdated or invalid addresses.

Email marketer from ZeroBounce Blog explains that failing to regularly clean your email list is detrimental. This results in high bounce rates, spam complaints, and ultimately, poor deliverability.

Marketer from Email Geeks shares bad deliverability advice: "Email is very unreliable. If you don't get engagement within four hours of a send, re-send to those who didn't engage so it hopefully gets through on the second send."

Marketer from Email Geeks shares bad deliverability advice: "Purchased lists must work. I get tons of spam!"

Expert from Email Geeks shares bad deliverability advice: "Suppressing non-clickers is even more effective at improving delivery metrics than suppressing non-openers."

Expert from Spam Resource explains that ignoring complaint feedback loops from ISPs is bad deliverability advice. Complaint feedback loops allow you to remove users complaining and improve deliverability.

Expert from Spam Resource explains that assuming deliverability is solely your ESP's responsibility is bad deliverability advice. Senders must actively manage their reputation and practices to ensure good deliverability.

Expert from Email Geeks shares bad deliverability advice: "Using hash busting (long hidden text parts in your email) as a tool to get out of the promotions tab. Maybe include text from the Bible or your favourite book."

Expert Laura Atkins from Word to the Wise explains that bad deliverability advice is neglecting proper list management, including removing inactive subscribers and managing bounces.

Expert from Email Geeks shares bad deliverability advice: "IPs blocked? Just switch ESPs to get unblocked."

Documentation from RFC explains that sending emails with improperly formatted headers or invalid email addresses can negatively impact deliverability. Adhering to email standards is crucial for avoiding spam filters.

Documentation from Sparkpost shares that failing to monitor blocklists results in poor IP and domain reputation which hurts your overall email deliverability.

Documentation from Microsoft explains that failing to monitor and act upon feedback loops (FBLs) is a critical error. FBLs provide information about spam complaints, allowing senders to remove problematic subscribers and improve deliverability.

Documentation from Google explains that drastically changing sending volumes without warming up IP addresses can trigger spam filters. Gradual increases are recommended to establish a positive sender reputation.