What impact does BIMI have on email KPIs like clicks, conversions, and revenue?

Email marketer from Mailjet suggests that BIMI can lead to higher click-through rates as the visual presence of a logo in the inbox captures recipients' attention and encourages them to interact with the email.

Email marketer from Return Path emphasizes that BIMI can enhance brand reputation by signaling to recipients and mailbox providers that the sender takes email security seriously, which can positively influence customer perception and trust.

Email marketer from Reddit shares anecdotal evidence that implementing BIMI led to a noticeable lift in email engagement, particularly in open rates, but cautioned that other factors also play a role.

Email marketer from SparkPost suggests that BIMI can positively impact open rates as the visual presence of a logo makes emails stand out in a crowded inbox, encouraging recipients to open and read the message.

Email marketer from Neil Patel explains that BIMI helps increase brand visibility in the inbox, leading to higher open rates as recipients can easily recognize the sender's logo.

Email marketer from Twilio SendGrid notes that BIMI enhances brand recognition and recall by consistently displaying the brand's logo in the inbox, which can positively influence customer perception and loyalty.

Email marketer from an Email Marketing Forum suggests that while direct attribution is difficult, the enhanced trust from BIMI likely contributes to a gradual increase in conversion rates over time.

Email marketer from Litmus shares that BIMI enhances trust and security by verifying the sender's identity, which can improve engagement rates and prevent phishing attacks.

Email marketer from ZeroBounce explains that BIMI, by relying on strong authentication, can improve email deliverability by signaling to mailbox providers that the sender is legitimate, which can lead to better inbox placement.

Email marketer from Gmass explains that testing and monitoring the impact of BIMI is important and shares insights to measure its effectiveness on opens, clicks, and conversions.

Expert from Email Geeks shares that guiding folks on how best to measure BIMI success is an ongoing challenge and shares a blog post with thoughts on how to measure BIMI impact, given technical limitations that generally prevent good A/B testing: <https://www.valimail.com/blog/how-to-measure-bimi-impact/>

Expert from Word to the Wise highlights that BIMI relies on DMARC for proper authentication, so by implementing BIMI, you're ensuring your domain is protected against spoofing, which improves trust and potentially KPIs.

Expert from Email Geeks shares feedback from Yahoo (Verizon) results showing impact, relating to clicks and opens, but has not seen anything to show a correlation to revenue or conversions.

Expert from SpamResource explains that BIMI enhances brand visibility in the inbox, leading to improved recognition and trust with recipients, which can contribute to increased engagement.

Expert from Email Geeks shares that it's hard to A/B test due to technical limitations but multiple clients have reported an increase in engagement after implementing a BIMI logo.

Documentation from DigiCert clarifies that BIMI uses Verified Mark Certificates (VMCs) to validate the ownership of the displayed logo, which adds an extra layer of security and trust for recipients.

Documentation from Entrust details the process of acquiring a Verified Mark Certificate (VMC) which is needed to display a logo with BIMI, emphasizing the importance of trademark registration and logo verification.

Documentation from Fastmail explains that BIMI relies on strong email authentication protocols like SPF, DKIM, and DMARC to ensure the sender's legitimacy, which can reduce bounce rates and improve deliverability.

Documentation from DMARC.org clarifies that BIMI requires a DMARC policy to be in place with enforcement set to either quarantine or reject, which helps protect against domain spoofing and ensures that only legitimate emails display the BIMI logo.