What happened when Zerobounce spammed email marketers on Twitter?
Summary
What email marketers say9Marketer opinions
Email marketer from EmailGeeks Forum suggests the Twitter spamming incident significantly damaged ZeroBounce's brand reputation within the email marketing community.
Email marketer from Forbes explains that email marketers were not impressed by the activity and that most of them found it hypocritical, given the services that ZeroBounce provides.
Email marketer from Quora critiques ZeroBounce's marketing strategy, suggesting more ethical and effective alternatives for reaching email marketers.
Email marketer from Marketing Insights explains that email marketers were outraged and shocked. They go on to mention that many people online stated that it was like a doctor prescribing cigarettes.
Email marketer from MarTech Today explains that email marketers didn’t react very well to the move from ZeroBounce. Marketers thought it was tone deaf, especially when deliverability is such a hot topic for senders.
Email marketer from Twitter expresses surprise and disappointment that a company focused on email deliverability best practices would resort to aggressive Twitter marketing tactics.
Email marketer from Reddit shares their experience of being spammed by ZeroBounce on Twitter, noting the irony of a data validation service engaging in spam.
Email marketer from Marketing Forum recalls past instances of ZeroBounce's questionable marketing tactics, suggesting this isn't an isolated incident.
Email marketer from LinkedIn notes the significant backlash ZeroBounce received from industry professionals on LinkedIn, with many calling for boycotts.
What the experts say2Expert opinions
Expert from Word to the Wise explains that many in the industry found the practice hypocritical given ZeroBounce's business is cleaning email lists, so they should be well aware of best practices.
Expert from Spam Resource explains that it likely did damage to ZeroBounce's reputation, particularly since the email marketing community values permission and best practices.
What the documentation says4Technical articles
Documentation from Twitter Help Center explains how to report spam accounts and tweets, which many marketers used to report ZeroBounce's activity.
Documentation from FTC outlines the CAN-SPAM Act requirements, noting potential legal ramifications for companies engaging in unsolicited commercial email or other spam tactics.
Documentation from GDPR Guide Website highlights the GDPR implications of sending unsolicited messages, raising questions about ZeroBounce's compliance.
Documentation from ZeroBounce details their commitment to email deliverability and reducing spam, creating cognitive dissonance with their Twitter spamming incident.