What file types are supported for BIMI logos and are animated logos allowed?
Summary
What email marketers say11Marketer opinions
Email marketer from EmailToolTester shares that BIMI logos should be in SVG format (Scalable Vector Graphics), which allows them to scale without losing quality. It emphasizes the importance of a VMC.
Email marketer from Reddit User notes that animated BIMI logos are not a good idea due to compatibility issues across email clients and the risk of annoying recipients, leading to unsubscribes.
Email marketer from Red Sift mentions that animated logos are not supported under the BIMI standard. Only static SVG files are permitted to ensure consistency across email clients.
Email marketer from OnlyMyEmail explains that BIMI requires logos to be in SVG format, which is a vector image format, and hosted on a secure HTTPS server.
Marketer from Email Geeks clarifies that BIMI uses SVG because it's vector-based, preventing raster graphics from being altered.
Email marketer from MailMonitor explains that BIMI requires an SVG file for your logo and that its hosted on a secure server with HTTPS. No mention of animations, implying that it is not allowed.
Email marketer from Forum User suggests sticking to static SVG logos for BIMI to ensure consistent rendering and avoid potential display issues or security concerns related to animated content.
Email marketer from MailerLite specifies that the logo format for BIMI has to be SVG and you also have to have a VMC to go with it.
Marketer from Email Geeks states the BIMI file type must be SVG Tiny 1.2 only and not GIF.
Marketer from Email Geeks mentions the BIMI spec disallows animated SVG.
Email marketer from Stack Overflow User clarifies that the SVG Tiny 1.2 profile has specific restrictions, mainly aimed at mobile devices with limited processing power, implying that complex animations would be unlikely to be compliant.
What the experts say2Expert opinions
Expert from Word to the Wise details that BIMI relies on the SVG format for logos, mandating the use of vector graphics. She highlights the importance of VMCs for trust and display.
Expert from Email Geeks shares that animated BIMI would likely lead to unsubscribes or being filtered into less frequently checked folders.
What the documentation says5Technical articles
Documentation from GlobalSign specifies the BIMI logo needs to be in SVG format and hosted on a secure HTTPS server. It must also pass VMC authentication.
Documentation from Sectigo states a Verified Mark Certificate (VMC) is essential to display your logo with BIMI. The logo file itself must be an SVG.
Documentation from BIMI Group specifies that BIMI logos must be in SVG format, specifically the SVG Tiny Portable/Secure profile.
Documentation from DigiCert details that BIMI logos must be an SVG file that conforms to the SVG Tiny 1.2 specification. It highlights the need for the SVG file to be accessible via HTTPS.
Documentation from Entrust outlines that BIMI logos require a Verified Mark Certificate (VMC) and need to be in SVG format. The VMC confirms ownership of the logo.