What deliverability tools are recommended for startups needing insights into email flows and DMARC compliance?
Summary
What email marketers say11Marketer opinions
Email marketer from Email Geeks recommends InboxMonster as a deliverability tool with a robust alert system.
Email marketer from EmailToolTester reviews MailerLite, noting its affordability and features suitable for startups, including email automation and deliverability tools with DMARC setup guides.
Email marketer from Mailchimp advises users to authenticate their email domains with SPF and DKIM to improve deliverability, which is necessary for DMARC compliance. They explain this process helps prove that the emails sent are legitimate, reducing the chance of being marked as spam.
Email marketer from Capterra recommends Sendinblue (Brevo) for startups seeking an all-in-one marketing platform with strong email deliverability features, including DMARC compliance and detailed reporting.
Email marketer from G2 highlights Mailjet for its email marketing features and detailed analytics, suggesting it's beneficial for startups focusing on email flows and deliverability insights.
Email marketer from Reddit suggests using Valimail for DMARC compliance, particularly for startups needing assistance with setup and monitoring of email authentication protocols.
Email marketer from Reddit suggests using GlockApps for deliverability testing, emphasizing its ability to simulate real-world email delivery scenarios and provide actionable insights for improving inbox placement.
Email marketer from SuperOffice highlights the importance of email authentication (SPF, DKIM, DMARC) to avoid spam filters and improve email deliverability. By properly authenticating emails, the source indicates that companies can improve trust with ISPs and receivers.
Email marketer from Email Geeks shares that Valimail, 250ok (acquired by Validity), and Agari are options for deliverability tools, noting experience with 250ok and the latter, and suggests demoing each to compare pricing models.
Email marketer from Litmus shares the benefits of DMARC implementation, noting improved deliverability rates, enhanced brand reputation, and protection against phishing attacks. This source emphasizes the strategic advantages of implementing DMARC for email marketing success.
Email marketer from Stack Overflow recommends using a service like MXToolbox for checking DMARC, SPF, and DKIM records, suggesting it can help startups quickly identify and fix email authentication issues.
What the experts say3Expert opinions
Expert from Email Geeks provides an extensive list of deliverability tool vendors, including Agari, DMARC 360, DMARC Analyzer, Dmarcian, Dmarcly, EasyDMARC, eDS, Fraudmarc, GoDmarc, MXToolbox, OnDMARC, Postmark, Powerdmarc, ProDmarc, Proofpoint, Validity, and Valimail, mentioning personal use of Valimail's monitor product and past experience/trials with some of the services.
Expert from Spam Resource, John Levine, explains the necessity of a correct SPF record for DMARC compliance. He emphasizes that without SPF, DMARC cannot function as designed, as it relies on SPF or DKIM to authenticate the sender.
Expert from Word to the Wise, Laura Atkins, explains that inbox placement issues can be difficult to diagnose without deliverability tools. She notes that these tools simulate real user environments and provide reports about whether emails landed in the inbox, spam folder, or were blocked, providing crucial insight into email flow problems.
What the documentation says5Technical articles
Documentation from Dmarcian explains that their platform offers in-depth analytics and reporting on DMARC, SPF, and DKIM, enabling startups to gain insights into their email flows and authentication compliance.
Documentation from Valimail details how their platform provides comprehensive DMARC monitoring and reporting, which helps startups identify and resolve email authentication issues to improve deliverability.
Documentation from Google Workspace provides guidelines on setting up DMARC for Google Workspace domains, including steps for creating and publishing DMARC records in DNS, which is useful for startups using Google Workspace.
Documentation from RFC Editor details the DMARC (Domain-based Message Authentication, Reporting & Conformance) standard, explaining how it works to protect domains from email spoofing and phishing attacks.
Documentation from EasyDMARC offers guidance on implementing DMARC and provides tools for monitoring email authentication, which is particularly useful for startups seeking to secure their email communications.