What causes bounces related to Spamhaus SBL-XBL database and how to troubleshoot?

Summary

Bounces related to Spamhaus SBL/XBL database listings are caused by a combination of factors including poor sending practices, compromised servers, recipient server issues, and spam complaints. Troubleshooting involves identifying the root cause of the listing, securing the sending server, improving list hygiene, implementing email authentication (SPF, DKIM, DMARC), and following Spamhaus's delisting process. Proactive reputation management, monitoring, and maintaining engaged subscribers are also crucial for avoiding blocklists.

Key findings

  • Poor Sending Practices: Lack of email authentication, emailing purchased lists, and not obtaining explicit consent contribute to Spamhaus listings.
  • Compromised Servers: Infected servers with malware, vulnerable scripts or plugins, or compromised accounts sending spam result in blocklisting.
  • List Hygiene Problems: Inactive subscribers, outdated data, and lack of proper list hygiene practices increase the risk of spam complaints.
  • Recipient Server Issues: Misconfigured recipient servers or stale blocklist data on their end can cause bounces.
  • Spam Complaints Impact: High spam complaint rates directly contribute to being added to Spamhaus SBL.

Key considerations

  • Authentication Implementation: Implement SPF, DKIM, and DMARC to verify sender identity and improve email deliverability.
  • Server Security Measures: Regularly update software/plugins, use strong passwords, and monitor for suspicious activity to prevent compromises.
  • List Management Best Practices: Practice good list hygiene, ensure explicit opt-in, and provide easy unsubscribe options.
  • Proactive Monitoring of Reputation: Monitor IP/domain reputation and set up alerts for blocklist listings to quickly address issues.
  • Understand Delisting Process: Familiarize with Spamhaus's delisting process and follow it carefully after resolving the underlying problem.
  • Engaged Subscribers Acquisition: Focus on acquiring/retaining engaged subscribers to reduce complaint rates.

What email marketers say
8Marketer opinions

Spamhaus SBL/XBL listings leading to bounces are often caused by poor sending practices, compromised servers, or outdated data. Troubleshooting involves identifying the root cause (compromised accounts, vulnerable scripts, spam complaints), securing the server, improving list hygiene, authenticating email, and following Spamhaus's delisting process. Proactive reputation management and monitoring are also crucial.

Key opinions

  • Poor Sending Practices: Lack of email authentication (SPF, DKIM, DMARC), emailing purchased lists, and not obtaining explicit consent can lead to Spamhaus listings.
  • Compromised Servers: Compromised accounts, vulnerable scripts or plugins, and malware infections on the sending server can result in spam being sent, leading to blocklisting.
  • List Hygiene: Poor list hygiene, including inactive subscribers and outdated data, increases the likelihood of spam complaints and bounces, contributing to blocklist inclusion.
  • Recipient Server Issues: In some cases, bounce messages related to Spamhaus may stem from misconfigured recipient servers or stale blocklist data on their end.

Key considerations

  • Authentication: Implement SPF, DKIM, and DMARC to verify the sender's identity and improve email deliverability.
  • Security: Regularly update software and plugins, use strong passwords, and monitor server activity to prevent compromises.
  • List Management: Practice list hygiene by removing inactive subscribers, ensuring explicit opt-in, and providing easy unsubscribe options.
  • Monitoring: Proactively monitor IP and domain reputation using tools like GlockApps, and set up alerts for blocklist listings to address issues promptly.
  • Delisting Process: Understand and follow Spamhaus's delisting process, including resolving the underlying issue and providing evidence of remediation.
Marketer view

Email marketer from StackOverflow explains that to get delisted from Spamhaus, you must first resolve the issue causing the listing. Then, follow Spamhaus's delisting process, which may involve submitting a request and providing evidence of remediation.

February 2023 - StackOverflow
Marketer view

Email marketer from Sendinblue explains that Spamhaus listings can cause hard bounces. They advise implementing proper list hygiene, removing inactive subscribers, and ensuring recipients have explicitly opted-in to receive emails.

November 2022 - Sendinblue
Marketer view

Email marketer from Neil Patel explains that being listed on blocklists like Spamhaus can severely impact email deliverability. He advises maintaining good sending practices, authenticating email with SPF, DKIM, and DMARC, and monitoring IP reputation to avoid listings.

April 2022 - Neil Patel
Marketer view

Email marketer from Reddit shares that they experienced a Spamhaus listing due to a compromised WordPress plugin. They recommend regularly updating all software and plugins, using strong passwords, and monitoring server activity for suspicious behavior.

April 2024 - Reddit
Marketer view

Email marketer from Litmus explains that one of the biggest issues with email deliverability is poor data quality - meaning people who aren't expecting your email could mark it as spam resulting in more spam complaints. They advise that ensuring your list is upto date is one of the best ways to avoid deliverability issues.

November 2022 - Litmus
Marketer view

Email marketer from EmailGeeks Forum shares that seeing bounce messages indicating a Spamhaus listing can often mean the recipient's server is misconfigured or has a stale blocklist. They recommend checking with the recipient directly to see if they can resolve the issue on their end.

December 2022 - EmailGeeks Forum
Marketer view

Email marketer from GlockApps shares that proactive blocklist monitoring is crucial for maintaining a good sender reputation. Using tools like GlockApps, you can check if your IP address is listed on Spamhaus and other major blocklists, allowing you to take immediate action to resolve any issues.

April 2021 - GlockApps
Marketer view

Email marketer from Mailjet shares that sudden increases in bounce rates due to Spamhaus listings indicate potential problems with sending practices or a compromised server. They suggest checking server logs, reviewing recent email campaigns, and contacting Spamhaus for clarification.

January 2025 - Mailjet

What the experts say
6Expert opinions

Bounces related to Spamhaus SBL/XBL listings can stem from several factors including: badly configured servers, stale blocklist data on the recipient side, and spam complaints. Addressing these issues requires proactive reputation management, ensuring proper blocklist implementation, and focusing on acquiring engaged subscribers. Checking that rejection messages include the correct TXT record is important, and monitoring IP and domain reputation helps to identify and resolve problems quickly.

Key opinions

  • Server Configuration Issues: Badly configured servers or stale local SBL sync on the recipient side can lead to incorrect blocking of legitimate emails.
  • Spam Complaints: High complaint rates are a primary cause for being added to Spamhaus SBL, emphasizing the importance of ethical list management practices.
  • Reputation Management: Proactive reputation management, including monitoring IP and domain reputation, is essential for avoiding blocklists.
  • Blocklist Implementation: Properly implemented blocklists should include TXT records in rejection messages; absence indicates potential misconfiguration.

Key considerations

  • Proactive Monitoring: Regularly monitor IP and domain reputation to detect and address potential issues early on.
  • Ethical List Management: Use double opt-in, avoid purchased lists, practice list hygiene, and provide easy unsubscribe options to minimize spam complaints.
  • Verification of Rejection Messages: Ensure rejection messages include TXT records from blocklist lookups to confirm proper implementation of blocklists.
  • Subscriber Engagement: Focus on acquiring and retaining engaged subscribers to reduce complaint rates and maintain a positive sending reputation.
Expert view

Expert from Email Geeks shares that over the last few months, Spamhaus has been turning off open resolver access. Some badly configured servers are incorrectly blocking mail. If the IPs aren’t listed at Spamhaus, that’s likely the problem. These domains are likely not getting much of their mail, so they’re unlikely to be important for either the recipient or the senders.

June 2022 - Email Geeks
Expert view

Expert from Email Geeks explains that if the rejection message doesn’t include the TXT record from blocklist lookup, one should think twice about whether it’s correctly implemented. In the case of Spamhaus that includes a URL.

September 2021 - Email Geeks
Expert view

Expert from Email Geeks shares that they see a few of these bounces as well. It's either a stale local SBL sync (i.e. issue resolved) on the recipient side or misconfigured systems, and usually small in number.

November 2023 - Email Geeks
Expert view

Expert from Word to the Wise explains that a high complaint rate can lead to your email program being blocklisted on DNSBLs such as Spamhaus. They recommend actively managing recipient expectations and focusing on acquiring and retaining engaged subscribers.

October 2022 - Word to the Wise
Expert view

Expert from Spam Resource explains that one of the main reasons for being added to the Spamhaus SBL is due to spam complaints. They recommend following best practices by using double opt-in, not emailing purchased lists, using list hygiene and ensuring it is easy for recipients to unsubscribe.

November 2023 - Spam Resource
Expert view

Expert from Spam Resource emphasizes the importance of proactive reputation management to avoid blocklists like Spamhaus. They suggest monitoring your IP and domain reputation, setting up alerts for blocklist listings, and taking immediate action to address any issues that arise.

December 2022 - Spam Resource

What the documentation says
6Technical articles

Bounces from Spamhaus SBL/XBL listings typically indicate that your IP address has been flagged for spamming, malicious activity, or being infected with malware. Troubleshooting involves identifying and resolving the cause (e.g., compromised accounts, vulnerable scripts), securing your server, and following Spamhaus's delisting procedure. Implementing SPF and DKIM records helps prevent emails from being flagged as spam.

Key findings

  • SBL Listing: The Spamhaus Block List (SBL) includes IP addresses involved in spamming or other malicious activities.
  • XBL Listing: The Exploit Block List (XBL) lists IP addresses infected with bots, viruses, trojans, or other malware.
  • Compromised Servers: Spamhaus listings often result from compromised servers sending spam.
  • Email Authentication: Using SPF and DKIM records can help prevent emails from being flagged as spam.
  • NDRs: Non-Delivery Reports (NDRs) referencing Spamhaus indicate the recipient's server is blocking your IP due to a Spamhaus listing.

Key considerations

  • Check Spamhaus: Check the listed IP on the Spamhaus website to understand the reason for the listing and the delisting process.
  • Secure Server: Identify the cause of the spam, secure the server, and then request delisting from Spamhaus.
  • Implement SPF/DKIM: Configure SPF and DKIM records to help prevent your emails from being flagged as spam.
  • Delisting Procedure: Follow Spamhaus's delisting procedure after resolving the issue causing the listing.
  • Contact Recipient's IT: Contact the recipient's IT department or email provider to request whitelisting or investigate the cause of the listing.
Technical article

Documentation from cPanel explains that using SPF and DKIM records helps prevent your emails from being flagged as spam, reducing the likelihood of bounces related to blocklists like Spamhaus. They provide instructions on how to configure these records in cPanel.

March 2025 - cPanel Documentation
Technical article

Documentation from Postfix explains that correctly configuring SPF (Sender Policy Framework) records is crucial for email authentication and preventing your emails from being marked as spam. It provides guidance on creating and implementing SPF records for Postfix mail servers.

April 2021 - Postfix
Technical article

Documentation from Spamhaus explains that the XBL (Exploit Block List) lists IP addresses infected with bots, viruses, trojans, or other malware. It emphasizes cleaning the infected system and following their delisting procedure.

March 2024 - Spamhaus
Technical article

Documentation from Spamhaus explains that the SBL (Spamhaus Block List) lists IP addresses involved in spamming or other malicious activities. It advises checking the listed IP on their website to understand the reason for the listing and the delisting process.

September 2024 - Spamhaus
Technical article

Documentation from Microsoft Support explains that Non-Delivery Reports (NDRs) containing Spamhaus references indicate that the recipient's mail server is blocking emails from your IP address due to a Spamhaus listing. It advises contacting the recipient's IT department or email provider to request whitelisting or investigate the cause of the listing.

June 2021 - Microsoft Support
Technical article

Documentation from Hetzner Docs explains that Spamhaus listings often result from compromised servers sending spam. It recommends identifying the cause of the spam (e.g., compromised accounts, vulnerable scripts), securing the server, and then requesting delisting from Spamhaus.

November 2023 - Hetzner Docs