What are the issues and rollout details of the new Google Postmaster Tools dashboard?
Summary
What email marketers say10Marketer opinions
Email marketer from Email Marketing Tips Blog shares their concern of how long it has taken to roll out the new dashboard and the bugs that are still occurring in the tool.
Marketer from Email Geeks shares that the new Google Postmaster Tools dashboard is visible in some accounts, but not others. When forcing the URL in some accounts, it returns a 404 error.
Email marketer from Reddit shares that the new Postmaster Tools initially showed limited data for some users, particularly for shorter time frames. Some found that expanding the time frame to 30 days helped populate the data, suggesting a potential bug in the initial rollout.
Marketer from Email Geeks confirms that GPT 1.0 and GPT 2.0 could show different data for the user-reported spam rates on a recent day because GPT 2.0 appears to update at different intervals.
Email marketer from MailChimp Community Forum suggests that the A/B testing feature on the google postmaster tools dashboard could cause reporting issues as different accounts get different updates in waves.
Marketer from Email Geeks believes subdomain granularity has been added to the new Postmaster Tools report.
Email marketer from Email Sending Website shares their struggles accessing the new postmaster tools due to bugs.
Marketer from Email Geeks mentions that the new Google Postmaster Tools report only works when expanded to 30 days, and shows past 7 days when expanded to 30, concluding it is probably bug city for the next month or so.
Marketers from Email Geeks, Rob J and John D, share that they see discrepancies between old and new reports, with Rob J experiencing spam rate spikes for the 20th around the time they got access to the new reports, and John D confirming discrepancies on a subdomain.
Email marketer from EmailGeeks Forum reports seeing spikes in spam complaints around the time they gained access to the new Postmaster Tools dashboard, even though their rates had been consistently low for months. They question whether this is a bug or a real issue needing investigation.
What the experts say3Expert opinions
Expert from Word to the Wise suggests users should be aware of potential delays in data reporting within the new Google Postmaster Tools. She states there might be a lag between when events occur and when they are reflected in the dashboard, advising senders to avoid making immediate decisions based on the most recent data and to consider trends over longer periods.
Expert from Word to the Wise highlights the improved granularity offered by the new Google Postmaster Tools, allowing senders to analyze data at a subdomain level. He emphasizes the importance of leveraging this feature to pinpoint specific areas of concern within their email program and optimize deliverability accordingly.
Expert from Email Geeks shares that a new update to GPT is coming, with a better spam % graph, but it appears to be rolling out in waves and not available to everyone immediately. Mentions there is probably grouping of accounts by data center, server cluster, or geo, and Google likely aren't doing them all at the same time.
What the documentation says3Technical articles
Documentation from Google Workspace Updates Blog outlines that the new Postmaster Tools can be accessed through the same URL as the previous version. Senders need to verify their domain to access the data. The blog post mentions that Google is gradually rolling out the updated interface and features to all users over the coming weeks.
Documentation from Google Forums acknowledges that some users are experiencing data discrepancies between the old and new Postmaster Tools. The post indicates that Google is aware of the issue and is working to resolve it. It advises users to monitor both versions for the time being and report any significant discrepancies.
Documentation from Google Help explains that the new Postmaster Tools provides improved metrics and diagnostic tools for senders to monitor their email traffic. It is designed to offer a more granular view of deliverability issues and spam complaints, enabling senders to identify and address problems more effectively. They also state that rollout details were not communicated with a specific date but rolled out in stages.