What are the best software options for inbox placement and deliverability monitoring?
Summary
What email marketers say13Marketer opinions
Email marketer from Email Geeks shares that Google's Postmaster Tools and Microsoft's Smart Network Data Services are free and valuable. For inbox placement, he suggests eDataSource, 250ok or Glockapps and agrees with eDataSource's UX.
Email marketer from GMass shares their Inbox Placement Tester tool for a quick way to assess Gmail inbox placement.
Email marketer from Email Geeks mentions Mail Monitor as a cheaper version for inbox placement.
Email marketer from Email Geeks suggests Send Forensics as a provider.
Email marketer from SendForensics offers solutions for email deliverability, focusing on identifying and resolving issues that impact inbox placement.
Email marketer from MailMonitor provides a monitoring service for inbox placement.
Email marketer from G2 recommends GlockApps for its detailed reporting on inbox placement and spam filter hits across various email providers.
Email marketer from Mailchimp explains that Inbox Placement is a premium feature to identify and fix deliverability problems, and see how campaigns perform on different email providers.
Email marketer from Litmus promotes their Email Analytics feature to track spam filter results and deliverability issues within their email testing platform.
Email marketer from EmailToolTester recommends Mailmonitor for simple monitoring and GlockApps for advanced testing, while noting Validity Everest as an enterprise solution.
Email marketer from emaildeliverability.com recommends using a combination of tools like Return Path, 250ok (Validity Everest), and GlockApps for comprehensive deliverability monitoring, covering reputation, authentication, and inbox placement.
Email marketer from Inboxable promotes their platform which offers a user-friendly interface to monitor inbox placement.
Email marketer from Reddit recommends GlockApps for deliverability testing and inbox placement monitoring, highlighting its ability to show how emails are categorized by different ISPs.
What the experts say3Expert opinions
Expert from Word to the Wise discusses the need for senders to monitor their sending reputation, listing tools such as Return Path's Sender Score, Google Postmaster Tools, and Microsoft SNDS.
Expert from Email Geeks provides a list of inbox placement and deliverability monitoring software which includes Validity, eDataSource, Glockapps, Kickbox, Mail Monitor and Inboxable.
Expert from Email Geeks shares that the two big players in the market are eDataSource and Validity. She mentions eDS has a nice interface and the 250OK interface was decent when it was separate.
What the documentation says3Technical articles
Documentation from Google explains Postmaster Tools which provides data on spam rate, domain reputation, and feedback loop to help diagnose and fix deliverability issues for senders using Gmail.
Documentation from Microsoft explains SNDS (Smart Network Data Services) which allows senders to monitor the health and reputation of their sending IPs when sending to Microsoft email services.
Documentation from Validity explains that Everest is a platform that helps marketers plan, execute, and measure email campaigns with tools for pre-send testing, inbox placement monitoring, and reputation management.