What are the best resources to quickly learn about email deliverability and inboxing?
Summary
What email marketers say13Marketer opinions
Email marketer from EmailGeek Forum says to segment audience, personalize content, and track engagement metrics as key strategies for improving email deliverability rates.
Email marketer from Litmus shares a guide focusing on key factors that impact email deliverability, including sender reputation, authentication, engagement, and spam filters, with actionable tips for improving each area.
Email marketer from Reddit suggests starting with resources from reputable ESPs like Mailchimp, SendGrid, and Mailjet, and then diving deeper into specific topics like authentication and list management.
Email marketer from Email Geeks shares a link to Validity's ebook, "WTF Is Deliverability?", as a deliverability resource.
Email marketer from Email on Acid provides a deliverability checklist that includes verifying your sending domain, cleaning your email list, and using authentication methods to avoid spam filters and improve inbox placement.
Email marketer from Mailchimp shares Mailchimp's email deliverability guide, which covers topics such as authentication, list management, and content creation, to help improve inbox placement.
Email marketer from Quora advises beginners to focus on building a clean list, authenticating emails, and monitoring their sender reputation using tools like Google Postmaster Tools.
Email marketer from StackOverflow answers that, to improve deliverability, you should configure SPF/DKIM/DMARC records, monitor your sender reputation, and follow email best practices.
Email marketer from Email Geeks recommends "Email Marketing Rules" book as an introduction to basic concepts.
Email marketer from Email Geeks shares a list of blog resources to understand email deliverability concepts, including wordtothewise.com/blog/, validity.com/tag/email/, spamresource.com/, jl.ly/, blog.mailup.com/, and blog.kickbox.com/.
Email marketer from GMass recommends utilizing their comprehensive guide on email deliverability, which covers topics from setting up SPF and DKIM records to managing sender reputation and avoiding spam triggers.
Email marketer from EmailProviderTips emphasizes the importance of choosing an ESP with a strong deliverability track record, good reputation, and robust infrastructure to ensure emails reach the inbox.
Email marketer from SendGrid shares the fundamentals of email deliverability, focusing on sender reputation, authentication methods (SPF, DKIM, DMARC), and list hygiene as key factors in ensuring emails reach the inbox.
What the experts say5Expert opinions
Expert from Word to the Wise answers that senders should be aware of the specific spam filters they might be encountering.
Expert from Email Geeks shares a Google Drive folder containing notes from training sessions that cover various email deliverability topics in-depth.
Expert from Word to the Wise shares a list of resources, emphasizing the importance of understanding authentication (SPF, DKIM, DMARC) and sender reputation as key factors in achieving good deliverability.
Expert from Spam Resource explains the importance of sender authentication and reputation, alongside the necessity of engaging content and proper list management for improved inboxing.
Expert from Spam Resource shares that a good DMARC policy to use when starting is p=none.
What the documentation says4Technical articles
Documentation from RFC answers details regarding technical specifications of SPF and how it helps prevent email spoofing by verifying sending domains.
Documentation from Microsoft explains that when sending bulk emails, it's crucial to follow best practices like warming up IP addresses, segmenting lists, monitoring bounce rates, and providing easy unsubscribe options to maintain a good sender reputation and avoid being flagged as spam.
Documentation from Google explains that to ensure emails are delivered to Gmail inboxes, senders should authenticate their email with SPF, DKIM, and DMARC; avoid sending unwanted mail; and monitor their sender reputation using Google Postmaster Tools.
Documentation from SparkPost explains how to improve email deliverability by authenticating your sending domain (SPF, DKIM, DMARC), managing your sender reputation, and following best practices for email list hygiene and engagement.