What are the best resources for understanding and implementing DMARC and BIMI?
Summary
What email marketers say13Marketer opinions
Marketer from Email Geeks explains DMARC is intended to prevent domain impersonation, has dubious influence on deliverability, and will fundamentally change how an organisation sends email, requiring ongoing management and can be expensive. BIMI shifts costs to the marketing function and needs DMARC with an enforcing policy to work.
Email marketer from SparkPost emphasizes the importance of DMARC in preventing email spoofing and phishing attacks, protecting brand reputation, and improving email deliverability rates.
Marketer from Email Geeks shares a link to dmarcian.com about DMARC deliverability: <https://dmarcian.com/dmarc-deliverability/> and DMARC policy setup: <https://dmarcian.com/policy-modes-quarantine-vs-reject/>.
Email marketer from Reddit's r/emailmarketing suggests using online DMARC record generators and validators to ensure correct syntax and configuration, and recommends starting with a 'p=none' policy for monitoring before enforcing DMARC.
Email marketer from EasyDMARC presents a simplified overview of DMARC, explaining its role in email authentication and how it can prevent phishing and spoofing attacks, along with tools and services for implementation.
Email marketer from Valimail provides guidance on the best practices for implementing DMARC, including monitoring DMARC reports, testing configurations, and maintaining continuous alignment between email infrastructure and DMARC policies.
Email marketer from Mailjet provides a comprehensive guide on DMARC, covering what it is, why it's important, and how to implement it, including steps for creating a DMARC record.
Email marketer from Cloudflare explains how BIMI works with DMARC to verify email senders and display brand logos in recipient inboxes, enhancing brand recognition and trust.
Email marketer from Sendinblue outlines how DMARC reporting can help monitor email authentication results, identify potential spoofing attempts, and optimize email sending practices to improve deliverability.
Email marketer from Stack Overflow suggests engaging an email service provider (ESP) with experience in DMARC implementation to handle the technical aspects and provide ongoing support.
Email marketer from Email on Acid explains that BIMI can improve brand recognition, increase engagement rates, and enhance trust with recipients by visually verifying the sender's identity.
Email marketer from Postmark details what BIMI is, its benefits for brand visibility in inboxes, and the requirements for implementing it, including DMARC enforcement and a Verified Mark Certificate.
Marketer from Email Geeks shares links to 250ok resources about DMARC implementation and compliance: <https://250ok.com/blog/how-do-i-implement-dmarc-and-enable-bimi/> and <https://250ok.com/blog/how-do-i-achieve-dmarc-compliance/>
What the experts say4Expert opinions
Expert from Word to the Wise recommends using DMARC reporting tools to monitor authentication results and identify potential issues with email sources. Analyzing these reports helps in refining SPF and DKIM configurations for better deliverability.
Expert from Email Geeks shares links to 250ok videos about DMARC and BIMI: <https://250ok.com/blog/250ok-email-experts-series-dmarc-to-protect-your-brand-and-customers/> and <https://250ok.com/blog/email-experts-series-bimi-101/>
Expert from Email Geeks shares the BIMI Group website for information: <http://BIMIGroup.org|BIMIGroup.org>.
Expert from Spam Resource explains setting up DMARC requires understanding SPF and DKIM, noting the importance of accurate SPF records and consistent DKIM signing for proper authentication. They suggest starting with a 'p=none' policy to monitor reports before implementing stricter policies.
What the documentation says4Technical articles
Documentation from Auth0 explains how to configure DMARC to improve email security and protect your domain's reputation, covering the necessary steps and considerations for effective implementation.
Documentation from BIMI Group details the technical specifications and requirements for implementing BIMI, including DNS record formatting, image guidelines, and certificate validation.
Documentation from dmarcian provides in-depth resources on understanding, generating, and validating DMARC records, as well as guidance on interpreting DMARC reports.
Documentation from RFC Editor provides the official DMARC specification (RFC 7489), detailing the protocol's structure, policies, and reporting mechanisms.