What are the best practices for warming up new email domains with Yahoo and Microsoft?
Summary
What email marketers say11Marketer opinions
Email marketer from Lemlist recommends testing your email content for spam triggers before sending emails. This will help ensure that emails are not flagged as spam and will improve sender reputation during the warmup phase.
Marketer from Email Geeks explains that dedicated IPs can't be warmed without the associated domain. Warming plans for IP and/or domains are customized to the historic traffic, sending reputation, and volumes. There is no generic all-purpose warming plan.
Email marketer from EmailGeeks Forum suggests using seed lists and tools to monitor inbox placement at Yahoo and Microsoft during the warmup process, ensuring emails are landing in the inbox and not the spam folder.
Email marketer from Mailjet explains that warming up a domain involves gradually increasing sending volume to build a positive reputation with mailbox providers like Yahoo and Microsoft. Start with small batches to engaged users and gradually increase the volume over several weeks.
Email marketer from Hunter.io underlines that it is vital to authenticate your sending domain before starting the warmup process. This involves setting up SPF, DKIM, and DMARC records to verify the legitimacy of your emails and improve deliverability.
Email marketer from Gmass says the email content you send during the warmup phase should be highly engaging and relevant to your audience to encourage positive interactions and build a good sender reputation.
Email marketer from Reddit shares their experience, saying that they started with 50 emails per day for the first week, then doubled it each week, while closely monitoring bounce rates and spam complaints.
Email marketer from Iterable highlights that consistency is key during domain warmup. Maintain a regular sending schedule to build trust with mailbox providers and avoid sudden spikes in volume that can trigger spam filters.
Email marketer from SendGrid shares that a domain warmup strategy should include segmenting your email list and sending to your most engaged recipients first. Monitor your sender reputation using tools like Google Postmaster Tools to track deliverability and spam complaints.
Marketer from Email Geeks explains that if the content is expected and wanted then reach out to the Yahoo! and Microsoft postmasters and tell them the complete plan in advance, and to ignore Google as their ML will work it out. If you have a second channel to your recipients (e.g., social media) then tell them to look in the spam folder, mark as not spam, add new From to address books, etc. Forget about specific throttling etc. unless the postmasters advise you to do so, and to watch the mail queues and manage accordingly.
Email marketer from Woodpecker.co recommends a phased domain warming approach. Start with a small volume of emails to your most engaged contacts and gradually increase the volume over several weeks. Monitor deliverability metrics closely and adjust your strategy as needed.
What the experts say4Expert opinions
Expert from Spam Resource explains the importance of segmenting your email list and targeting your most engaged subscribers during the initial phases of IP warming. This helps to generate positive engagement signals, which improves your sender reputation with mailbox providers.
Expert from Word to the Wise recommends actively monitoring your sender reputation with Yahoo and Microsoft using tools like Microsoft SNDS and Yahoo Postmaster. Tracking metrics like spam complaint rates and bounce rates can help you identify and address any deliverability issues during the warmup process.
Expert from Word to the Wise explains to maintain a consistent sending frequency during IP warming. Avoid sending large volumes of emails sporadically, as this can negatively impact your sender reputation and trigger spam filters. Instead, establish a regular sending schedule and gradually increase the volume over time.
Expert from Spam Resource emphasizes that IP warming is crucial for establishing a good sending reputation with ISPs like Yahoo and Microsoft. A sudden increase in email volume from a new IP address can trigger spam filters, so gradually increasing the volume is essential.
What the documentation says5Technical articles
Documentation from Microsoft explains that to improve deliverability, ensure your sending domain is properly authenticated with SPF, DKIM, and DMARC. These authentication methods help verify the legitimacy of your emails and prevent spoofing.
Documentation from DMARC.org emphasizes the importance of implementing DMARC to protect your domain from email spoofing and phishing attacks. DMARC allows you to specify how mailbox providers should handle emails that fail authentication checks.
Documentation from Google Postmaster Tools explains that this tool provides valuable insights into your sender reputation, spam rates, and deliverability issues. Use it to monitor your domain's performance and identify areas for improvement during the warmup process.
Documentation from SparkPost states to segment sending by engagement level, start with the most engaged recipients, and gradually introduce less engaged segments as reputation improves.
Documentation from Yahoo shares that it is important to actively manage your email list by removing inactive subscribers and those who have unsubscribed. This helps maintain a high engagement rate and improves your sender reputation.