What are the best practices for warming up established email addresses for sales reps reaching out to inbound opted-in leads?
Summary
What email marketers say11Marketer opinions
Email marketer from Email Marketing Forum shares the IP warm-up strategy of using dedicated IPs which slowly increase volume to avoid spam traps.
Email marketer from Sales Hacker suggests segmenting your list and starting with your most engaged contacts. Focus on providing value and encouraging interaction to signal positive sender reputation.
Email marketer from Mailchimp advises focusing on sending engaging content to active subscribers first to build a positive reputation with ISPs.
Email marketer from Reddit explains that when warming up an email, start with emails that encourage replies to build reputation. Also, make sure to authenticate your domain.
Email marketer from Gmass suggests using an email warm-up tool to simulate human-like email activity, improving sender reputation by sending and receiving emails automatically.
Email marketer from Woodpecker.co shares that starting with a small number of emails sent to highly engaged contacts is essential. Monitor deliverability and gradually increase sending volume based on performance.
Email marketer from Email Geeks shares the warming up strategy to subscribe to newsletters, send emails to internal people, and start with one or two emails a day to the best leads.
Email marketer from Neil Patel Blog explains that a gradual warm-up is crucial. Start by sending emails to your most engaged subscribers and gradually increase the volume over time.
Email marketer from Klenty responds by sharing to closely monitor bounce rates, spam complaints, and unsubscribe rates, and adjust your sending strategy accordingly to maintain a healthy sender reputation.
Email marketer from Lemlist shares that email warm up works by gradually increasing sending volume to engaged subscribers over time to build positive sender reputation with ISPs.
Email marketer from SendGrid responds by stressing the importance of consistent sending habits over time, rather than sending large batches infrequently, to maintain a positive sender reputation.
What the experts say3Expert opinions
Expert from SpamResource explains that for warming up new IPs for email sending you should start slow and ramp up gradually by sending email to only your best subscribers first, then slowly add more subscribers over time
Expert from Word to the Wise explains that IP warmup is still important, and that you should send low volumes of emails to your most engaged users first and then increase the volume over time.
Expert from Email Geeks explains that if the emails are for inbound opted-in leads through sales enablement tools, there is no need to worry about warming up the email address. At the volumes being sent, there won't be much reputation either way, so it's best to just start using it.
What the documentation says4Technical articles
Documentation from Google Workspace Admin Help explains that to increase sending limits, consistently adhere to Gmail's best practices for bulk senders, including authenticating your email, honoring unsubscribe requests, and sending relevant content.
Documentation from RFC-Editor details the specifics of how to implement SPF records to authorise hosts to send email on behalf of a domain.
Documentation from DMARC.org explains implementing DMARC to enhance security, prevent spoofing and phishing, as well as reporting to monitor email flows.
Documentation from Microsoft details that ensuring your SPF, DKIM, and DMARC records are correctly configured is critical to prevent emails from landing in the junk folder.