What are the best practices for sending privacy updates to a large, disengaged email list?

Email marketer from SuperOffice advises if you cannot demonstrate consent to hold someone’s data and contact them, you must remove them from your database. You cannot email them 'just in case' something might be of interest to them in the future.

Email marketer from Email Geeks advises consulting with the ESP, as they may have processes in place and can help with infrastructure setup. Also, suggests following M3AAWG guidelines.

Email marketer from Litmus shares that cleaning your email list regularly removes inactive subscribers, which improves deliverability and engagement rates. Focus on subscribers who haven't opened or clicked in a while and use a re-engagement campaign as a last attempt to win them back before removing them.

Email marketer from NeilPatel.com recommends personalizing re-engagement emails with compelling content and a clear call to action. Offer an incentive, like a discount or free resource, to encourage inactive subscribers to re-engage. Also, provide an easy way for them to unsubscribe if they're no longer interested.

Email marketer from Email Geeks suggests removing recipients who have been disengaged for a long time, as there are no legal privacy requirements for individuals with whom there is no longer a relationship (unless in the EU or UK).

Email marketer from ActiveCampaign says create a 'win-back' email with a benefit in it. Such as a discount or coupon, exclusive early access to a sale, free shipping or other compelling offers.

Email marketer from Email Geeks recommends following best practices and reaching out to mailbox providers to inform them.

Email marketer from MarketingProfs details creating a sunset policy. Sunset policies are crucial for managing disengaged subscribers. They involve identifying inactive users and implementing a series of re-engagement efforts before ultimately removing them from the list. This helps to maintain list hygiene and improve deliverability.

Email marketer from HubSpot emphasizes the importance of list segmentation based on engagement. Send targeted re-engagement campaigns to inactive subscribers, and if they don't respond, remove them from your list to protect your sender reputation and improve email deliverability.

Email marketer from ConvertKit mentions you can segment your list. Then you need to ask yourself, what is the cutoff point for what you consider to be an unengaged subscriber? 6 months? 12 months? You then need to unsubscribe the list.

Email marketer from EmailOnAcid shares to consult legal counsel to ensure compliance with privacy regulations. When sending privacy updates, make the information clear and concise, and provide a straightforward way for subscribers to update their preferences or unsubscribe.

Expert from Word to the Wise advises it's vital to know how you acquired the emails and whether you have permission to contact subscribers. For a disengaged list, re-engagement campaigns should be carefully managed to avoid deliverability issues.

Expert from Spamresource states to remove consistently unengaged subscribers from your list. List pruning improves your sender reputation and deliverability.

Expert from Email Geeks suggests considering whether it's necessary to send to the disengaged list at all. Recommends removing old data, building a 'last ditch engagement campaign,' anonymizing data, and dropping PII to reduce risk.

Expert from Email Geeks suggests segmenting the list by last engagement or signup date, working from newest/best to worst. Stop when delivery issues arise and accept that not everyone will be reached.

Documentation from Mailchimp explains that a re-engagement campaign targets inactive subscribers to encourage them to re-engage with your emails. It suggests segmenting your list based on inactivity, sending personalized emails, and offering incentives to encourage them to stay subscribed.

Documentation from Klaviyo says if you want to remove unengaged subscribers, you should set up a segment of people who haven't opened or clicked an email in a while, then export and suppress these contacts.

Documentation from GDPR explains you need a lawful basis for processing personal data. When re-engaging a list, make sure you have consent if required or a legitimate interest that outweighs the privacy rights of the individual.

Documentation from Constant Contact says to try to win back passive contacts with a win-back campaign. Offer them a reward for staying, create a sense of urgency and make it easy to unsubscribe.

Documentation from Sendinblue advises to segment your email list to target inactives. Send a win-back email, and if there's still no response, remove them. It's better to have a smaller, engaged list than a huge list full of non-responders.