What are the best guides for e-commerce email deliverability?

Email marketer from Shopify shares that segmenting email lists to target specific customers increases engagement. Higher engagement rates signals positive metrics to ISPs and enhances deliverability. Send relevant offers and content to different customer groups.

Marketer from Email Geeks shares a link to the Spamhaus deliverability guide, highlighting its value.

Email marketer from GMass recommends avoiding spam trigger words in your email subject lines and body. Certain words and phrases can trigger spam filters and prevent your emails from reaching the inbox.

Email marketer from Reddit suggests warming up your IP address. When starting a new email program, gradually increase the volume of emails you send over time. This helps establish a positive sending reputation with ISPs.

Marketer from Email Geeks shares a link to the SparkPost deliverability hub, suggesting it as a helpful resource.

Email marketer from Mailjet explains that understanding sender reputation is crucial. Sender reputation is built over time based on factors like email volume, complaint rates, and list hygiene. A good reputation helps ensure emails reach the inbox.

Email marketer from Klaviyo shares that setting up a dedicated sending domain is important. Using a dedicated domain separates your marketing emails from your transactional emails, protecting the reputation of your primary domain.

Email marketer from Email on Acid shares that using double opt-in helps build a more engaged email list. Requiring subscribers to confirm their email address ensures they are genuinely interested in receiving your emails.

Email marketer from Sendinblue explains that regularly cleaning your email lists by removing inactive or unengaged subscribers is essential. Sending emails to inactive addresses increases bounce rates and can damage your sender reputation.

Email marketer from Litmus suggests using preview tools to test email rendering across different email clients and devices. Ensuring your emails display correctly improves the user experience and reduces the likelihood of recipients marking them as spam.

Marketer from Email Geeks shares a link to the Postbox Services blogs, suggesting it as a helpful resource.

Email marketer from Stackoverflow advises using a tool to validate email addresses before sending. Removing invalid or non-existent email addresses reduces bounce rates, improving deliverability.

Expert from Word to the Wise shares that marketers must implement proper list segmentation, tailor content to specific audience segments, and optimize sending frequency to improve engagement and minimize spam complaints, which is crucial for maintaining good deliverability.

Expert from Spam Resource explains using a suppression list containing unengaged users is essential. Regularly removing these recipients prevents sending to addresses that haven't interacted with your emails, thus lowering complaint rates and improving deliverability.

Expert from Email Geeks shares a link to their blog, which focuses on email deliverability.

Expert from Spam Resource states the importance of monitoring blocklists. Being listed on a blocklist can significantly hurt deliverability. Regularly check your sending IP and domain against common blocklists and take steps to resolve any listings.

Expert from Word to the Wise explains that having clear and easy unsubscribe options is vital. Making it difficult for subscribers to unsubscribe leads to frustration and spam complaints, negatively impacting your sender reputation.

Documentation from Google explains Google Postmaster Tools provides data on your sending reputation, spam rates, and other metrics to help identify and fix deliverability problems when sending to Gmail addresses.

Documentation from AWS states to monitor your sending limits and quotas to prevent deliverability issues. Staying within the limits set by your email sending service helps avoid throttling or blocking of your emails.

Documentation from Microsoft explains that DomainKeys Identified Mail (DKIM) is an email authentication method that uses digital signatures to verify the sender's identity and ensure the email hasn't been tampered with. Implementing DKIM helps improve deliverability by confirming the authenticity of your emails to receiving mail servers.

Documentation from SparkPost shares feedback loops are a mechanism where ISPs forward complaint data to senders. Monitoring and acting on feedback loops helps identify and address the reasons why recipients are marking emails as spam, ultimately improving deliverability.

Documentation from RFC explains the Sender Policy Framework (SPF) is an email authentication method designed to prevent spammers from forging the 'From' address in emails. By creating an SPF record in your DNS settings, you authorize specific mail servers to send emails on behalf of your domain.