What is a good deliverability guide for email marketers?

Email marketer from Email Geeks shares a deliverability guide for novice to intermediate email deliverability.

Email marketer from Litmus emphasizes that engagement is a critical factor for deliverability. They recommend A/B testing subject lines and content to improve open and click-through rates.

Email marketer from Sendinblue shares strategies for improving email deliverability, such as warming up your IP address, segmenting your email list, and regularly cleaning your subscriber list.

Email marketer from Email on Acid explains how email design impacts deliverability. Optimizing images, using responsive design, and avoiding code errors can help improve inbox placement.

Email marketer from Campaign Monitor emphasizes the importance of email list segmentation to send targeted emails, which can lead to higher engagement and better deliverability rates.

Email marketer from Email Marketing Forum recommends starting with small batches of emails and gradually increasing the volume over several weeks to establish a good sender reputation with ISPs.

Email marketer from Neil Patel advises personalizing email content to improve engagement and deliverability. This includes using the subscriber's name, referencing past purchases, and tailoring content to their interests.

Email marketer from Mailjet explains that key factors impacting deliverability include sender reputation, authentication (SPF, DKIM, DMARC), engagement, and content quality.

Email marketer from HubSpot details methods for avoiding spam filters, including using a reputable email service provider, avoiding spam trigger words, and providing an easy unsubscribe process.

Email marketer from AWeber recommends regularly cleaning your email list to remove inactive subscribers, bounce addresses, and spam traps, which can significantly improve deliverability rates.

Email marketer from Reddit user u/EmailExpert advises focusing on building a clean email list, personalizing your messages, and monitoring your sender reputation using tools like Google Postmaster Tools.

Expert from Word to the Wise, Steve Jones, advises email marketers to actively monitor their sender reputation using tools like Google Postmaster Tools to identify and address any deliverability issues promptly. Consistent monitoring can help maintain a positive sender reputation and improve email placement.

Expert from Word to the Wise, Laura Atkins, emphasizes the importance of maintaining a clean and engaged email list for optimal deliverability. Regularly removing inactive subscribers and managing bounces are key to ensuring emails reach the intended recipients and avoiding spam traps.

Expert from Word to the Wise, Dennis Dayman, explains that proper email authentication (SPF, DKIM, DMARC) is crucial for establishing sender identity and improving email deliverability by reducing the likelihood of emails being marked as spam.

Documentation from DMARC.org guides email marketers through the implementation of DMARC (Domain-based Message Authentication, Reporting & Conformance) to protect their domains from email spoofing and phishing attacks.

Documentation from Microsoft explains how to use the Sender Support portal to monitor your sender reputation and troubleshoot deliverability issues with Outlook.com.

Documentation from RFC details the technical specifications for SPF (Sender Policy Framework) records, helping email marketers correctly configure SPF to authenticate their email sending sources.

Documentation from Google Workspace outlines guidelines for bulk email senders to ensure proper deliverability, including authentication, list management, and spam compliance. They also now require DMARC to be set up for bulk senders.

Documentation from SparkPost explains the importance of feedback loops (FBLs) for monitoring spam complaints and removing problematic subscribers from your email list to maintain a healthy sender reputation.