What are the best email validation services and tools?
Summary
What email marketers say11Marketer opinions
Email marketer from Email Hippo details that they use a combination of different checks, including syntax checks, domain/MX record validation, role account detection, disposable email detection, and spam trap analysis, and provide individual reports to guide users on making decisions.
Email marketer from Reddit suggests Mailfloss as a cost-effective option for email validation, especially for smaller businesses or those with limited budgets.
Marketer from Email Geeks shares she used TowerData and personally didn't love it. She is now a Kickbox user and notes that they also have some deliverability tools.
Email marketer from NeverBounce share that their service identifies and removes invalid, inactive, and risky email addresses, helping businesses improve deliverability and engagement.
Email marketer from Reddit recommends using ZeroBounce for email validation, citing its accuracy and features for detecting invalid email addresses.
Marketer from Email Geeks shares his opinion that with email validation you get what you pay for. He has used a lot of the vendors and there are differences in what you get vs. what you pay for.
Email marketer from Proofy highlights that their service identifies and removes invalid email addresses, reducing bounce rates and protecting sender reputation and that they achieve a 98% accuracy rate.
Email marketer from Reddit shares his experience, noting that email validation helps in avoiding spam traps, reducing bounce rates, and maintaining a good sender reputation, ultimately improving email deliverability.
Email marketer from Bouncer shares that their service provides robust email verification with a focus on deliverability and preventing bounces using a variety of techniques and AI tools.
Email marketer from Clearout explains that they use AI-powered email verification to identify and remove invalid, risky, and spam trap email addresses from your email list, which helps improve deliverability and sender reputation, without the need for email sending.
Email marketer from Hunter.io says that their email verifier helps you verify any professional email address. They check if the email exists, has been verified, and much more.
What the experts say3Expert opinions
Expert from Spam Resource emphasises the critical importance of email list hygiene, pointing out that maintaining a clean list is paramount to ensuring good deliverability and avoiding being labeled as a spammer. Regular validation should be part of routine email marketing practices.
Expert from Word to the Wise highlights the benefits of cleaning your list regularly to ensure deliverability and avoid bounces. Also notes that you should remove users who are not engaging, and that this should be a basic function of your email sending platform.
Expert from Email Geeks shares he is a big Kickbox fan.
What the documentation says5Technical articles
Documentation from Emailable details that they provide real-time email verification using multiple validation checks to ensure deliverability, including SMTP verification, MX record lookup, and catch-all detection.
Documentation from ZeroBounce shares that email validation improves ROI by ensuring emails reach real customers and reduces wasted marketing spend on invalid addresses. It also highlights the importance of protecting sender reputation.
Documentation from Debounce states that they use advanced algorithms to accurately detect invalid, risky, and low-quality email addresses. They check for things such as disposable emails, syntax errors, and domain issues.
Documentation from Mailgun states that regularly cleaning email lists with a validation service like Mailgun's reduces bounce rates and improves sender reputation, as well as outlining some additional steps to take to improve this - such as warming up your IP.
Documentation from Kickbox explains that Kickbox uses a multi-step verification process to identify risky and invalid email addresses, including syntax checks, domain verification, and spam trap detection.