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What are some tools that I can use for email marketing?

9 Marketer opinions1 Expert opinion5 Technical articles7 Resources

Summary

A variety of email marketing tools and SMTP providers are recommended based on different needs and priorities. ConvertKit is highlighted for creators, HubSpot for CRM integration, Mailchimp for beginners, and MailerLite as a free option. GetResponse is an all-in-one solution, while ActiveCampaign offers advanced automation. Moosend and Drip are specifically tailored for e-commerce. Customer.io focuses on personalized messaging. For reliable delivery, Amazon SES, SendGrid, SMTP2GO, and SparkPost are recommended as SMTP providers or email APIs. Microsoft Dynamics 365 Marketing provides email features within a broader marketing suite. Selecting a reputable SMTP provider is essential for ensuring email deliverability.

Key findings

  • ConvertKit: Excellent for creators with focus on automation and segmentation.
  • HubSpot: Top choice with seamless CRM integration.
  • Mailchimp: User-friendly with comprehensive beginner features.
  • MailerLite: Strong free option, great for small businesses.
  • GetResponse: All-in-one marketing with email, landing pages, and webinars.
  • ActiveCampaign: Advanced automation for growing businesses.
  • Moosend & Drip: E-commerce focused AI and personalization features.
  • Customer.io: Personalized lifecycle email campaigns.
  • Amazon SES/SendGrid/SMTP2GO/SparkPost: Reputable SMTP providers with focus on reliable and scalable email delivery.
  • Dynamics 365: Offers email features within a broader marketing suite for personalized journeys.

Key considerations

  • Audience/Business Type: Tailor tool choice to specific audience and business type (e.g., creators, e-commerce).
  • Integration: Consider integration with existing CRM and marketing tools.
  • Budget: Evaluate free vs. paid options based on features and needs.
  • Features: Assess desired features like automation, personalization, and reporting.
  • Email Type: Consider the type of emails to send and select the appropriate provider such as email API for transaction emails.
  • Deliverability: Choose a reputable SMTP provider to ensure email deliverability and minimize bounce rates.

What email marketers say
9Marketer opinions

Several email marketing tools are highlighted for their unique strengths. ConvertKit is ideal for creators focusing on automation and segmentation. HubSpot Email Marketing integrates well with its CRM. Mailchimp offers a user-friendly interface for beginners. MailerLite is recommended as a free option. GetResponse provides an all-in-one solution. ActiveCampaign excels in advanced automation. Moosend is great for e-commerce AI. Drip focuses on personalization for online stores. Customer.io is used for personalized messaging and lifecycle campaigns.

Key opinions

  • ConvertKit: Excellent for creators with a focus on email marketing automation and audience segmentation.
  • HubSpot: Top choice due to its integration with the broader HubSpot CRM.
  • Mailchimp: User-friendly interface and comprehensive features suitable for beginners.
  • MailerLite: Strong free option with a generous free plan and ease of use for small businesses.
  • GetResponse: All-in-one marketing solution with email marketing, landing pages, and webinars.
  • ActiveCampaign: Advanced automation capabilities and CRM features, suitable for growing businesses.
  • Moosend: Great option for e-commerce businesses, because of its e-commerce AI and automation capabilities.
  • Drip: Top choice for e-commerce email marketing because of its advanced personalization and automation features tailored for online stores.
  • Customer.io: Used for personalized messaging and lifecycle email campaigns, offering flexibility and customer segmentation options.

Key considerations

  • Audience: Consider the target audience when choosing a tool. Some tools cater specifically to creators or e-commerce businesses.
  • Integration: Evaluate integration with existing CRM and other marketing tools.
  • Budget: Consider the budget and whether a free option like MailerLite is sufficient or if a paid plan with more features is necessary.
  • Automation: Assess the level of automation capabilities needed for your marketing strategy.
  • Ease of Use: Choose a tool that matches your technical skill level and offers a user-friendly interface.
Marketer view

Email marketer from Reddit recommends MailerLite as a strong free option, highlighting its generous free plan and ease of use for small businesses.

January 2024 - Reddit
Marketer view

Email marketer from OptinMonster highlights Drip as a top choice for e-commerce email marketing because of its advanced personalization and automation features tailored for online stores.

August 2022 - OptinMonster
Marketer view

Email marketer from Capterra lists ActiveCampaign as a top email marketing platform due to its advanced automation capabilities and CRM features, suitable for growing businesses.

December 2022 - Capterra
Marketer view

Email marketer from Customer.io points out that their platform is used for personalized messaging and lifecycle email campaigns, offering flexibility and customer segmentation options.

May 2024 - Customer.io
Marketer view

Email marketer from Warrior Forum suggests consideringGetResponse for its all-in-one marketing solution, which includes email marketing, landing pages, and webinars.

November 2024 - Warrior Forum
Marketer view

Email marketer from Neil Patel's Blog shares that ConvertKit is excellent for creators due to its focus on email marketing automation and audience segmentation.

November 2021 - Neil Patel's Blog
Marketer view

Email marketer from Mailchimp emphasizes that Mailchimp's strength lies in its user-friendly interface and comprehensive features suitable for beginners, including marketing automation and reporting.

April 2021 - Mailchimp
Marketer view

Email marketer from Digital Marketing Institute points out that Moosend is a great option, particularly for e-commerce businesses, because of its e-commerce AI and automation capabilities.

December 2022 - Digital Marketing Institute
Marketer view

Email marketer from G2 highlights HubSpot Email Marketing as a top choice because of its integration with the broader HubSpot CRM, which is beneficial for businesses already using HubSpot.

November 2021 - G2

What the experts say
1Expert opinion

A recommendation to use reputable SMTP providers like Amazon SES or SendGrid is made to ensure reliable email delivery.

Key opinions

  • SMTP Providers: Using reputable SMTP providers is essential for reliable email delivery.
  • Amazon SES & SendGrid: Amazon SES and SendGrid are recommended as examples of reputable SMTP providers.

Key considerations

  • Reliability: Consider the reliability of the SMTP provider for consistent email delivery.
  • Reputation: Choose providers with good reputations to avoid deliverability issues.
  • Scalability: Consider scalability to suit business needs.
Expert view

Expert from Word to the Wise recommends using a reputable SMTP provider such as Amazon SES or SendGrid for reliable email delivery.

May 2021 - Word to the Wise

What the documentation says
5Technical articles

Several documentation sources highlight email marketing tools focused on reliable delivery, scalability, and analytics. Twilio SendGrid offers a robust API for transactional emails. Amazon SES provides a cost-effective cloud-based service. SMTP2GO focuses on improving email performance. SparkPost offers a scalable platform for high-volume senders. Microsoft Dynamics 365 Marketing provides email marketing features within a larger suite for personalized customer journeys.

Key findings

  • Twilio SendGrid: Robust email API solution for transactional emails with high deliverability and detailed analytics.
  • Amazon SES: Cost-effective and scalable cloud-based email sending service suitable for businesses of all sizes.
  • SMTP2GO: Focuses on reliable email delivery, providing tools to track and improve email performance.
  • SparkPost: Reliable email delivery platform known for scalability and detailed analytics, suited for high-volume senders.
  • Microsoft Dynamics 365 Marketing: Email marketing features within a larger suite, which allows for marketing automation and more personalized customer journeys.

Key considerations

  • Transactional vs. Marketing Emails: Determine if you need a dedicated solution for transactional emails (like SendGrid) or a platform that supports both transactional and marketing emails.
  • Scalability: Consider the scalability requirements based on the current and future email volume.
  • Analytics: Evaluate the importance of detailed analytics for tracking and improving email performance.
  • Cost: Compare the costs of different services, especially for high-volume sending.
  • Integration: Assess the integration capabilities with existing systems and platforms.
Technical article

Documentation from Twilio SendGrid promotes their email API as a robust solution for transactional emails, offering high deliverability and detailed analytics.

March 2021 - Twilio SendGrid
Technical article

Documentation from Amazon Web Services describes Amazon SES as a cost-effective, scalable cloud-based email sending service suitable for businesses of all sizes.

September 2022 - Amazon Web Services
Technical article

Documentation from SparkPost describes their service as a reliable email delivery platform known for its scalability and detailed analytics, suited for high-volume senders.

November 2022 - SparkPost
Technical article

Documentation from Microsoft shares about Dynamics 365 Marketing’s email marketing features are part of a larger suite, which allows for marketing automation and more personalized customer journeys.

March 2022 - Microsoft
Technical article

Documentation from SMTP2GO explains their service focuses on reliable email delivery, providing tools to track and improve email performance.

March 2024 - SMTP2GO

Related resources
7Resources

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Email marketing software | Zoho Campaigns
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Constant Contact: Digital and Email Marketing Platform
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With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. Start your FREE trial today!

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