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What are some domains that publish BIMI records?

10 Marketer opinions3 Expert opinions5 Technical articles2 Resources

Summary

A variety of domains are known to publish BIMI records. These include major email providers like Yahoo and Google (Gmail), as well as Fastmail, Validity, Sendgrid, and Pathwire. Other organizations utilizing BIMI include CNN, Expedia, Booking.com, Verizon Media (AOL), cliffordchance.com, tsia.com, veritas.com, icertis.com, mountain.com, libertylondon.com, redsift.io, and castlelake.com. BIMIRadar.com serves as a resource for identifying domains using BIMI. An expert is also conducting research to identify additional BIMI implementations.

Key findings

  • Major Email Providers: Yahoo and Google (Gmail) are key email providers that support BIMI.
  • Email Platforms: Fastmail, Validity, Sendgrid, and Pathwire are early adopters of BIMI technology.
  • Brand Implementation: CNN, Expedia, and Booking.com have adopted BIMI for brand protection in email.
  • Resource Website: BIMIRadar.com offers a searchable database of domains implementing BIMI.
  • Additional Domains: cliffordchance.com, tsia.com, veritas.com, icertis.com, mountain.com, libertylondon.com, redsift.io, and castlelake.com also publish BIMI records.

Key considerations

  • Adoption Rate: BIMI adoption is growing but is not yet universally implemented.
  • Implementation Details: Implementing BIMI involves technical steps and requires DNS record updates.
  • Reliance on DMARC: BIMI requires DMARC authentication to be in place for security and verification.
  • Cost Considerations: Some BIMI implementations may require a Verified Mark Certificate (VMC), which has associated costs.
  • Data Accuracy: The information about BIMI adopters should be regularly checked, as implementations can change.

What email marketers say
10Marketer opinions

Several domains are known to publish BIMI records. These include major email providers like Google (Gmail) and Yahoo, along with Fastmail, Validity, Sendgrid, and Pathwire. Other companies implementing BIMI for brand protection include CNN, Expedia, Booking.com, cliffordchance.com, tsia.com, veritas.com, icertis.com, mountain.com, libertylondon.com, redsift.io, and castlelake.com.

Key opinions

  • Major Email Providers: Google (Gmail) and Yahoo are prominent adopters of BIMI.
  • Email Platforms: Fastmail, Validity, Sendgrid, and Pathwire are early adopters of BIMI.
  • Brand Implementation: CNN, Expedia, and Booking.com are using BIMI for brand protection.
  • Other Domains: cliffordchance.com, tsia.com, veritas.com, icertis.com, mountain.com, libertylondon.com, redsift.io, and castlelake.com also publish BIMI records.

Key considerations

  • Email Provider Support: BIMI adoption is dependent on email providers supporting the standard.
  • Brand Protection: Implementing BIMI can help protect a brand's identity and increase trust with recipients.
  • Implementation Complexity: Setting up BIMI involves creating and publishing a BIMI record, which requires technical expertise.
Marketer view

Email marketer from Socket lists CNN and Booking.com as companies using BIMI.

October 2021 - Socket
Marketer view

Email marketer from WhatCounts notes that Yahoo is one of the large companies that use BIMI to display their logo in email inboxes.

September 2024 - WhatCounts Blog
Marketer view

Email marketer from EmailToolTester shares that large brands like Yahoo and Gmail (Google) are using BIMI.

April 2023 - EmailToolTester
Marketer view

Email marketer from EasyDMARC shares that Yahoo is a notable BIMI adopter.

May 2022 - EasyDMARC
Marketer view

Email marketer from ZeroBounce includes Google, Yahoo, Fastmail as companies that have implemented BIMI.

January 2023 - ZeroBounce Blog
Marketer view

Marketer from Email Geeks shares cliffordchance.com, tsia.com, veritas.com, icertis.com, mountain.com, libertylondon.com, redsift.io, and castlelake.com as examples of domains that publish BIMI records.

July 2023 - Email Geeks
Marketer view

Email marketer from Red Sift cites examples like CNN, Expedia, and Booking.com as businesses that have adopted BIMI to protect their brand identity.

November 2022 - Red Sift Blog
Marketer view

Email marketer from OnlyB2B shares that BIMI is utilized by domains like Google, Yahoo, Fastmail, and other major email providers.

January 2022 - OnlyB2B
Marketer view

Email marketer from Email Uplers indicates that major brands like CNN and Expedia have adopted BIMI.

July 2023 - Email Uplers Blog
Marketer view

Email marketer from Mailjet Blog shared that Google, Fastmail, Validity, Sendgrid, and Pathwire are early adopters of BIMI.

June 2021 - Mailjet Blog

What the experts say
3Expert opinions

BIMIRadar.com is a resource for finding domains with BIMI records. Yahoo and Gmail are identified as mailbox providers supporting BIMI. An expert is also analyzing spamtrap data to identify additional domains with BIMI and plans to share those findings.

Key opinions

  • Resource Website: BIMIRadar.com can be used to locate domains that publish BIMI records.
  • Mailbox Provider Support: Yahoo and Gmail currently support BIMI.
  • Ongoing Research: An expert is actively scanning domains to identify more BIMI implementations.

Key considerations

  • Data Freshness: The accuracy of BIMIRadar.com and the expert's findings depend on how frequently the data is updated.
  • BIMI Adoption Rate: The number of domains implementing BIMI is still growing.
  • Resource Availability: Look out for the upcoming Spam Resource post to potentially find a larger list of BIMI-enabled domains.
Expert view

Expert from Email Geeks shares the website BIMIRadar.com.

June 2023 - Email Geeks
Expert view

Expert from Spamresource.com answers Yahoo and Gmail are mailbox providers that currently support BIMI.

August 2021 - Spamresource.com
Expert view

Expert from Email Geeks is running a check against .com domains hitting their spamtrap to identify those with BIMI records, and will share the findings in a Spam Resource post.

October 2024 - Email Geeks

What the documentation says
5Technical articles

Early adopters of BIMI include Verizon Media (Yahoo, AOL), Validity, and Sendgrid. CNN, Expedia, and Booking.com are also identified as companies implementing BIMI. Yahoo! was one of the first major email providers to adopt it. Furthermore, several other Fortune 500 companies are also implementing BIMI.

Key findings

  • Early Adopters: Verizon Media (Yahoo, AOL), Validity, and Sendgrid were early adopters of BIMI.
  • Brand Implementations: CNN, Expedia, and Booking.com utilize BIMI.
  • Email Provider Pioneer: Yahoo! was one of the first major email providers to adopt BIMI.
  • Fortune 500 Adoption: Several other Fortune 500 companies have begun implementing BIMI.

Key considerations

  • Adoption Growth: The number of companies adopting BIMI continues to increase.
  • Data Recency: Ensure information on BIMI adopters is up-to-date, as implementations can change.
  • Implementation Scale: BIMI is being implemented by both large email providers and individual brands.
Technical article

Documentation from Verizon Media Ad Platform shares that early adopters of BIMI included Verizon Media (Yahoo, AOL), Validity, and Sendgrid.

May 2023 - Verizon Media Ad Platform
Technical article

Documentation from BIMI Group lists CNN, Expedia, and Booking.com as companies implementing BIMI.

June 2021 - BIMI Group Website
Technical article

Documentation from Entrust blog post indicates that CNN, Expedia, Booking.com, and several other Fortune 500 companies are implementing BIMI to enhance their brand security.

April 2021 - Entrust Blog
Technical article

Documentation from dmarcian shares that BIMI is used by companies like CNN and Booking.com.

November 2022 - dmarcian
Technical article

Documentation from Agari (now Proofpoint) mentions that Yahoo! was one of the first major email providers to adopt BIMI.

January 2025 - Proofpoint

Related resources
2Resources

BIMI support - Domain owners (brands) publish brand assertions for ...
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This is a new technology that I came across that allows you to get your logo next to all of your emails in peoples inboxes in supported apps. BIMI, short for Brand Indicator for Message Identification, allows domain owners to coordinate with email clients to display brand logos next to authenticated email messages. This could be a cool feature to add and other platforms probably will not have this. General BIMI Official Homepage A discussion at LetsEncypt for generating certificates What...

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After developing an RFC-compliant validator for BIMI (Brand Indicators for Message Identification), I conducted a comprehensive analysis of the top 1 million domains to evaluate their BIMI setup. The findings highlight significant insights and common errors in BIMI implementations across these domains. Summary of Findings Out of the top 1

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