What are good inbox placement tools for non-profits?
Summary
What email marketers say10Marketer opinions
Email marketer from G2 Crowd recommends several inbox placement tools, including Mailchimp, GlockApps, and Litmus, based on user reviews and feature comparisons.
Email marketer from EmailToolTester suggests using tools like MailPoet and Sendinblue, which have free or affordable plans suitable for non-profits with basic email marketing needs.
Marketer from Email Geeks shares his experience that inbox placement tools can give false positives/negatives and be inaccurate most of the time.
Email marketer from Mailjet advises non-profits to focus on building a clean and engaged email list, which can significantly improve inbox placement rates.
Email marketer from SenderVerify recommends cleaning email lists regularly to remove invalid or inactive email addresses and thus improve sender reputation.
Email marketer from Reddit suggests that non-profits explore using SendPulse and Omnisend, due to their non-profit discounts and comprehensive email marketing features.
Email marketer from Stack Overflow recommends checking IP address against various blacklists to ensure it isn't flagged by any.
Marketer from Email Geeks recommends Inbox Monster, mentioning that they have non-profit clients who find their pricing and usage model feasible. He offers to provide a demo.
Marketer from Email Geeks suggests Everest Elements, with pricing starting at $20/month for a few thousand emails and a single inbox placement test. He advises considering factors like volume, frequency of tests, existing infrastructure, and willingness to handle DIY work with APIs to determine the best fit.
Email marketer from Validity suggests using Everest to monitor sender reputation and inbox placement, as well as to identify and fix deliverability issues.
What the experts say5Expert opinions
Expert from Spam Resource recommends closely monitoring your Sender Score as a key indicator of deliverability, which indirectly affects inbox placement. A higher score generally correlates with better inboxing rates.
Expert from Email Geeks shares his experience with Kickbox's inbox placement testing and deliverability tools, suggesting that they offer a good and affordable solution. He encourages the user to reach out with questions or for a demo.
Expert from Email Geeks suggests that inbox placement tools should be taken as a data point, not a final answer.
Expert from Word to the Wise stresses the importance of actively monitoring your sending reputation to identify and address any deliverability issues affecting inbox placement. Regular analysis helps maintain a positive sender reputation.
Expert from Word to the Wise highlights the value of utilizing Feedback Loops (FBLs) provided by ISPs to identify and address recipient complaints, which can significantly improve inbox placement. FBLs help in refining sending practices.
What the documentation says5Technical articles
Documentation from GlockApps explains how their inbox placement testing works by sending test emails to various seed accounts and analyzing where the emails land (inbox, spam, or missing).
Documentation from Mailchimp emphasizes using authentication methods like SPF, DKIM, and DMARC to improve inbox placement and sender reputation.
Documentation from Litmus details their pre-send testing features, which include inbox placement testing across different email clients and spam filter analysis.
Documentation from Microsoft details the Exchange Online Protection (EOP) spam filtering capabilities, which email marketers should understand to avoid being flagged as spam.
Documentation from Google recommends that senders use Google Postmaster Tools to monitor their domain reputation and identify potential deliverability problems.