What are examples of insignificant or ineffective email blocklists?
Summary
What email marketers say12Marketer opinions
Marketer from Email Geeks shares an opinion that all blocklists are insignificant until one lists you that is used by someone you are trying to mail.
Email marketer from MailerMailer responds that some RBLs may be considered insignificant based on their limited reach and impact on overall email delivery rates. It's essential to focus on widely-used blocklists.
Marketer from Email Geeks points out that UCEProtect offers a pay-to-delist option, which undermines the integrity of a blocklist.
Email marketer from Mailjet says it's important to focus on lists monitored by significant mailbox providers. Niche, or pay-to-delist options are not usually effective.
Email marketer from Reddit explains that some smaller, less reputable blocklists can have a limited impact on deliverability, and being listed on them might not be a major concern. He suggests focusing on larger, more respected lists.
Email marketer from Litmus shares smaller lists or lists with questionable listing practices can be safely ignored in most cases, unless their target audience is using them.
Email marketer from Email Marketing Forum shares that blocklists with very low usage or those that are known for listing IPs without proper validation are often considered insignificant. Monitoring larger blocklists is much more important.
Marketer from Email Geeks suggests approaching the topic by listing respected RBLs and generalizing about blocklists that can be disregarded, such as those with pay-for-removal options.
Email marketer from SendGrid shares that while many blocklists exist, focusing on the widely-used ones like Spamhaus and Proofpoint is more critical for email deliverability. Smaller lists may not significantly affect delivery rates.
Email marketer from Email Deliverability Blog responds that blocklists that offer immediate delisting for a fee should be viewed with skepticism, as their effectiveness is questionable. Reputable blocklists generally have a more rigorous delisting process.
Marketer from Email Geeks shares that SORBs and UCEProtect are his least favorite blocklists and jokes that SORBs might be run by robots.
Marketer from Email Geeks explains the relevance of a RBL is directly proportional to the intended recipient behind it.
What the experts say5Expert opinions
Expert from Email Geeks recalls examples of humorous or ineffective blocklists, including nofalsenagatives.samspade.org and a list that blocked every IP with a 7.
Expert from Email Geeks advises caution when criticizing blocklists, recounting an experience where criticizing a blocklist resulted in their employer's IPs being blocklisted.
Expert from Word to the Wise shares that the relevance of a blocklist depends on its usage by recipients. She suggests that smaller, less maintained lists are not as crucial to monitor unless your audience relies on them.
Expert from Spam Resource explains that it is often safe to ignore a listing on certain blocklists, emphasizing that the focus should be on blocklists that are actively used by major ISPs and corporations.
Expert from Email Geeks explains that if you're on Google Workspaces RFC Ignorant lists you.
What the documentation says6Technical articles
Documentation from BarracudaCentral explains that its reputation system impacts delivery to Barracuda-protected networks. Blocklists not influencing major providers may have limited reach.
Documentation from URIBL.com answers that URIBL focuses on URI-based blacklisting. Lists focusing on dynamic IP ranges or IPs with poor reputation, but lacking specific spam evidence, may be less effective.
Documentation from MailChannels.com explains that smaller, private blocklists used by only a few organizations are unlikely to have a widespread impact on deliverability compared to widely adopted commercial or community lists.
Documentation from Cisco explain how their Talos reputation is weighted to influence delivery rates. Those not used by Cisco have a limited effect.
Documentation from Proofpoint explains that its reputation filters impact delivery for its customers. Blocklists with narrow scope may not matter.
Documentation from Spamhaus.org explains that while Spamhaus maintains its own lists, other less maintained or smaller RBLs may not have a significant impact due to low adoption rates among major ISPs and email providers.