What are best practices for BIMI logo usage, especially regarding multiple logos and selector support?
Summary
What email marketers say13Marketer opinions
Email marketer from Mailjet suggests that if you have multiple brands under one organization, you can use different logos for each brand with BIMI. However, for a single brand, using one consistent logo is generally recommended for brand recognition.
Marketer from Email Geeks states that they are not aware of any service looking at selectors right now, and that only three companies have publicly expressed support for BIMI: Verizon Media, Google and Fastmail.
Email marketer from Litmus shares that BIMI is supported by Gmail, Yahoo Mail, and Fastmail. Other email clients and providers are expected to adopt BIMI in the future.
Email marketer from Skysend describes how BIMI can help to improve your domain reputation, as email providers use BIMI as one of the signals to determine if you are a trusted sender. In turn, improving the odds of landing emails in the inbox and not the spam folder.
Email marketer from Reddit shares that one of the BIMI costs is for the VMC and these can have different prices, depending on who you use, to get the BIMI certification. You also need to make sure you own the trademark to the logo.
Email marketer from Email on Acid shares that BIMI is a huge opportunity for brand recognition and can increase brand awareness. This is because you are more easily recognised in the inbox.
Marketer from Email Geeks suggests starting simply with BIMI logo usage. They bring up the scenario of Xfinity advertising the Olympics on NBC or Peacock, and question which logo should be used.
Email marketer from Gmass mentions that implementing BIMI is a way to improve email security and build trust with customers. BIMI helps to guarantee to recipients that the email has come from the right source, because its identity has been verified.
Marketer from Email Geeks explains that technically you could have different logos under different selectors, but doesn’t think anyone is looking at anything but default._bimi right now.
Email marketer from ZeroBounce describes that BIMI helps improve brand recognition, increases engagement rates, and provides a more professional and trustworthy appearance in the inbox, thus improving email marketing performance.
Email marketer from OnlyMyEmail explains that before implementing BIMI, ensure SPF, DKIM, and DMARC are correctly configured for your domain. This establishes email authentication and is a prerequisite for BIMI.
Marketer from Email Geeks mentions that Fastmail is looking at selectors, but he hasn't seen anyone using one yet.
Email marketer from Red Sift states that implementing BIMI allows brands to display their logo in recipients' inboxes, boosting brand visibility and trust. It requires SPF, DKIM, and DMARC authentication protocols to be in place.
What the experts say1Expert opinion
Expert from Word to the Wise (Steve Jones) explains that BIMI depends on DMARC authentication. Therefore the SPF, DKIM, and DMARC must all be implemented correctly and passing, or else your logo won't show and it won't work.
What the documentation says4Technical articles
Documentation from DigiCert shares that a VMC ensures your logo displays consistently across supporting email clients, enhancing brand recognition and trust. It also reduces the likelihood of spoofing and phishing attacks.
Documentation from Let's Encrypt answers that BIMI records are published as DNS TXT records under the `default._bimi` subdomain of your sending domain. The record contains the URL of your SVG logo file.
Documentation from bimigroup.org explains that BIMI requires a Verified Mark Certificate (VMC) to ensure the logo is valid and the organization owns the logo. The logo must also be a registered trademark.
Documentation from Entrust shares that BIMI, combined with VMCs, helps prevent email spoofing by ensuring that only authorized senders can display their logos in email inboxes.