What are Apple's privaterelay.apple.com and hide my email and how should they be handled in email marketing?

Marketer from Email Geeks suggests calling Apple's addresses 'anonymous' rather than 'disposable.' He believes that it's potentially 'temporary' but not necessarily. He explains that One big difference between Apple's 'anonymous' addresses and mailinator is that Apple makes it very hard or impossible to generate lots and lots of these accounts at a given website and keep them all active.

Email marketer from Litmus discusses how Apple's MPP affects email marketing analytics, emphasizing the need to move beyond open rates and focus on metrics that indicate genuine engagement, like website visits and purchases.

Email marketer from Campaign Monitor advises focusing on building stronger relationships with subscribers and using first-party data to personalize email marketing efforts in light of Apple's privacy changes.

Email marketer from Email on Acid advises marketers to segment their email lists based on Apple Mail users and adjust content and send times accordingly. They also recommend using preference centers to gather more information about subscribers.

Email marketer from Reddit shares advice on whether to block or not block Apple's relay addresses. The user suggests not blocking relay addresses as they represent real users who have chosen to protect their privacy.

Email marketer from HubSpot recommends strategies for adapting to Apple's privacy features, including focusing on providing value to subscribers, optimizing email design for conversions, and using alternative metrics to measure success.

Email marketer from StackExchange explains that it’s crucial to prioritize providing valuable content and building trust with your audience, and use engagement metrics like clicks, conversions, and website visits to measure success.

Marketer from Email Geeks mentions that blocking privaterelay is now preventing their orgs from reaching subscribers behind `Sign in with Apple`.

Email marketer from Quora advises marketers to adapt by focusing on zero-party data, gathering information directly from customers through surveys and forms, and rewarding them for sharing their preferences.

Email marketer from Mailchimp explains that Apple's Mail Privacy Protection (MPP), which includes Hide My Email, impacts email marketing by limiting open tracking. Mailchimp recommends focusing on engagement metrics like clicks and conversions rather than open rates.

Marketer from Email Geeks shares that you can locate both emails under settings > appleid > icloud > hidemyemail.

Email marketer from ActiveCampaign recommends adjusting email marketing strategies by focusing on providing valuable content, personalizing messaging, and using customer data platforms (CDPs) to gain a deeper understanding of audience behavior.

Expert from Word to the Wise staff discusses how Apple's Mail Privacy Protection does not directly impact deliverability, but it can affect sender reputation if marketers rely solely on open rates to gauge engagement and adjust their sending practices. He advises that the change should have little negative impact if the sender is following best practices for deliverability.

Expert from Email Geeks shares his theory that Sign in with Apple always uses privaterelay.apple.com and that hide my email always uses icloud.com. He then explains that you can’t easily block hide my email without blocking all of icloud.

Expert from Email Geeks explains that he would consider Apple's anonymous addresses different than disposable ones. He shares an example of being signed up with Dunkin that way and wanting those emails ongoing. He then compares it to mailinator in that he could choose to revoke that address.

Expert from Word to the Wise, Laura Atkins, explains that Apple Mail Privacy Protection (MPP) inflates open rates due to Apple pre-loading images. She advises focusing on other engagement metrics and mentions that Hide My Email will generate unique email addresses for users.

Documentation from Twilio SendGrid explains that Apple's Mail Privacy Protection can lead to inflated open rates and recommends focusing on other engagement metrics like click-through rates and conversion rates to gauge campaign performance.

Documentation from Apple Support explains that Hide My Email allows users to keep their personal email address private by creating unique, random email addresses that forward to their real inbox. It can be used when signing up for newsletters, apps, or websites.

Documentation from Apple Support explains that Sign In with Apple allows users to sign into apps and websites using their Apple ID, offering increased privacy and security features, including the option to use Hide My Email.

Documentation from SparkPost (MessageBird) details that Apple's Mail Privacy Protection impacts email open rates and provides guidance on how to adapt email marketing strategies, including A/B testing subject lines and focusing on click-through rates.