Should I switch to a dedicated IP address for Hubspot emails to avoid Outlook quarantine issues?
Summary
What email marketers say10Marketer opinions
Email marketer from NeilPatel.com shares that using a dedicated IP address can provide more control over sender reputation, leading to better email deliverability. This is particularly beneficial for senders who maintain consistent sending practices and high engagement rates.
Email marketer from Litmus explains that maintaining a clean email list is crucial for deliverability, especially with a dedicated IP. Regularly remove inactive subscribers and address bounces or complaints promptly.
Email marketer from Reddit shares that one should consider the cost of a dedicated IP, as it typically involves an additional monthly fee. Evaluate whether the potential improvement in deliverability justifies the expense.
Email marketer from SendGrid advises that a dedicated IP is only beneficial for senders with a significant email volume (typically 50,000 emails per month or more). Lower volume senders may not see a noticeable improvement in deliverability and may struggle to maintain a positive IP reputation.
Marketer from Email Geeks responds to an Outlook quarantine issue by suggesting it could be content-related, not IP reputation, especially if DMARC is in place and the issue is intermittent. He also asks for clarification if the issue is with Office365 or Hotmail.
Email marketer from GMass explains that even with a dedicated IP, the content of your emails significantly impacts deliverability. Avoid spammy language, use proper formatting, and ensure your emails provide value to recipients.
Marketer from Email Geeks shares insight on Office 365 quarantine, noting that the ML for defender will mark new domains and quarantine. Advises checking all domains in the header and body for new domains at risk. Recommends testing or sending small volumes with new domains to verify if they're getting quarantined. Mentions dedicated IP is a plus.
Email marketer from Mailjet answers dedicated IP addresses require a warm-up period to establish a positive sending reputation. This involves gradually increasing sending volume over time to avoid being flagged as spam.
Email marketer from Email on Acid recommends regularly monitoring your dedicated IP's reputation using tools like Google Postmaster Tools to identify and address any deliverability issues promptly.
Email marketer from StackOverflow explains choosing between shared and dedicated IPs depends on factors like sending volume, sender reputation, and control needed. Shared IPs work for lower volume, while dedicated IPs offer greater control but require reputation management.
What the experts say4Expert opinions
Expert from Email Geeks explains switching to a dedicated IP may be a good idea given the volume. He suggests considering whether to wait for Outlook to improve its handling of shared senders or to manage your own reputation with a dedicated IP. He forecasts success on dedicated IP with solid opt-in and proper authentication.
Expert from Word to the Wise answers the question of if you need a dedicated IP address, saying that new programs or senders with good programs and practices, should use a shared IP address. Senders who are having deliverability problems but don't want to find the root causes can choose a dedicated IP address.
Expert from Spam Resource explains that one of the benefits of a dedicated IP is that you are in control of your own reputation. If the IP has never sent email it has no reputation at all, and you can manage it by sending good email.
Expert from Email Geeks answers how much volume is needed for dedicated IP, explaining his recommendation is a minimum of 100k email messages/month.
What the documentation says5Technical articles
Documentation from SparkPost explains that a dedicated IP provides a clean slate for sender reputation, but also requires the sender to actively manage and protect that reputation through consistent sending practices and adherence to email best practices.
Documentation from Validity advises ensuring proper email authentication (SPF, DKIM, DMARC) is configured, regardless of whether you're using a shared or dedicated IP. Authentication helps verify your identity and improves deliverability.
Documentation from Google Postmaster Tools shares that understanding and monitoring your IP reputation is crucial for email deliverability. Google provides tools to track your IP's reputation and identify potential issues affecting deliverability to Gmail users.
Documentation from HubSpot answers that to use a dedicated IP with HubSpot, you must meet certain sending volume requirements and maintain a good sending reputation. HubSpot provides resources and support to help users manage their deliverability and IP reputation.
Documentation from Microsoft Learn explains that using a dedicated IP address allows senders to establish a reputation specifically for their mail traffic. This can potentially improve deliverability, especially if the sender follows best practices for email sending and avoids practices that can harm their reputation.