Should I include opens when building engagement cohorts for re-warming sender reputation?

Marketer from Email Geeks says if you have enough truly active contacts, use just recent clickers or quality the opens as opens who have clicked recently.

Email marketer from Reddit shares that they include opens in their re-engagement campaigns. They believe it helps to identify those who are at least somewhat interested. If someone is opening but not clicking, it’s a signal to try different content or a more direct call to action.

Email marketer from Neil Patel's Blog advises to segment email lists based on engagement, including opens. Focusing on engaged subscribers, which can be identified through opens, improves sender reputation by sending emails to those most likely to interact positively. This process helps re-warm a list and maintain good deliverability.

Email marketer from HubSpot Blog recommends using engagement data, like opens and clicks, for list segmentation. By targeting engaged subscribers during a re-warming campaign, you can improve engagement metrics and sender reputation. They suggest focusing on contacts who have opened or clicked in the past to ensure your emails are reaching interested recipients.

Email marketer from Campaign Monitor shares that open rates and click rates are valuable to achieve high engagement and deliverability. Use that information for re-warming campaigns. Consider opening email more valuable than not opening an email at all.

Email marketer from Stack Overflow responds that using opens can be beneficial. They consider opens as a soft signal of engagement, especially when combined with other metrics like website visits or form submissions. It helps in identifying potential leads who might need a bit more nurturing.

Email marketer from ActiveCampaign blog advises tracking email opens, along with other engagement metrics like clicks. The blog also emphasizes that open and click data should be leveraged to implement re-warming strategy.

Email marketer from Vertical Response shares that open rates are one way to measure engagement. You can then use the data to build more engaging and relevant campaigns. Use opens to re-warm email list.

Email marketer from Email on Acid shares that opens should be tracked and used alongside other factors. Open rates may indicate some degree of interest from subscribers. When re-warming lists, identify contacts that consistently open or click emails.

Marketer from Email Geeks thinks you should use both clicks (excluding bot clicks) and opens for re-warming.

Expert from Word to the Wise emphasizes the importance of re-engaging inactive subscribers. They highlight strategies like personalized re-engagement campaigns and offers to win back subscribers. This indirectly suggests considering opens (as a sign of potential interest) when deciding who to target in these re-engagement efforts.

Expert from Spam Resource explains that opens should be considered a leading indicator of deliverability. It's important to identify users who have not engaged and segment them. Target those users separately when re-warming your list.

Expert from Email Geeks explains opens represent actual opens and also where the mailbox provider feels the email address is good enough to warrant pre-fetching images (higher likelihood of engagement).

Expert from Email Geeks shares that there's a rough consensus among marketers to consider both opens and clicks for re-warming. While opens are overstated, it's not enough to impede your reputation repair efforts.

Documentation from Mailchimp Resource suggests cleaning up your audience and segmenting engaged contacts. This includes using open and click data to identify active subscribers and improve engagement. Sending targeted campaigns to engaged contacts (those who open or click) helps to improve overall deliverability and re-warm your list.

Documentation from SparkPost advises using open rates to optimize your email campaign. Improve results with high engagement and re-warming email lists.

Documentation from Klaviyo Help Center explains that including opens in your engagement cohorts during a re-warming strategy can provide a more comprehensive view of user engagement. They suggest considering opens alongside clicks to identify recipients who are actively engaging with your content, even if they're not clicking through.

Documentation from SendGrid Documentation emphasizes the importance of engagement-based segmentation for deliverability. They recommend using open and click data to identify and target active users during a re-warming process. Focusing on engaged subscribers helps improve your sender reputation by demonstrating that your emails are valued.

Documentation from Litmus Blog advises on segmenting your audience for better engagement. Open rates are a factor to identify active contacts that are more likely to engage. Use them with other data points to achieve optimal results.

Documentation from GlockApps emphasizes opens and clicks should be tracked with other data points. Use segmenting methods to identify highly engaged contacts. Improve engagement and re-warm your email marketing list.