Is Microsoft's Business Profile Experience still available?

10 Marketer opinions 1 Expert opinion 4 Technical articles 1 Resource

Summary

Microsoft Business Profile, formerly known as Bing Places for Business, is generally available, enabling businesses to manage their online presence on Microsoft products, including Bing and Outlook. It is considered a valuable tool for local SEO, improving visibility in Bing search results and attracting local customers. Key features include the ability to update business information, add photos, respond to reviews, and manage multiple locations. Setup and verification instructions are readily available. However, some users have reported display issues, necessitating regular profile checks. While Microsoft Business Profile remains useful, it's recommended to consider other platforms like Google Business Profile and Yelp for broader visibility. Optimizing profiles with relevant keywords and high-quality photos is crucial for improved search rankings. Historical information suggests that older methods for logo display and related email addresses may no longer be functional.

Key findings

Availability: Microsoft Business Profile is generally available for managing online presence.
Local SEO: A valuable tool for local SEO, improving visibility on Bing.
Key Features: Includes updating information, adding photos, and responding to reviews.
Management Tools: Provides tools for managing multiple locations.
Integration: Provides the ability to integrate with other applications.

Key considerations

Accuracy: Regularly check profile accuracy due to reported display issues.
Optimization: Optimize with relevant keywords and high-quality photos for improved rankings.
Platform Diversity: Consider other platforms like Google Business Profile and Yelp for broader reach.
Legacy Systems: Older methods like bingpages@microsoft.com might not be operational; explore alternatives.

What email marketers say
10Marketer opinions

The Microsoft Business Profile, formerly known as Bing Places for Business, is still available and allows businesses to manage their online presence across Microsoft products. While the platform has evolved, the core functionality of managing business listings remains. It helps businesses improve visibility in Bing search results and attract local customers. Some users have reported issues with listings displaying correctly, suggesting regular checks are needed. It's beneficial to consider other platforms like Google Business Profile and Yelp to maximize online visibility. Optimizing the profile with relevant keywords and high-quality photos can improve search rankings. Local SEO is essential, and Microsoft Business Profile is a valuable tool for this. New features and updates continue to be added to the platform.

Key opinions

Availability: Microsoft Business Profile (formerly Bing Places for Business) is still available.
Functionality: The core function of managing business listings remains despite platform evolution.
Visibility: It helps improve visibility in Bing search results and attract local customers.
Local SEO: It's a valuable tool for local SEO.
Updates: New features and updates are continuously being rolled out.

Key considerations

Regular Checks: Regularly check profile accuracy due to reported display issues.
Alternative Platforms: Consider other platforms like Google Business Profile and Yelp for broader visibility.
Optimization: Optimize profiles with relevant keywords and high-quality photos.
Bing sunset: The BING thing stopped in early 2022 and the email bingpages@microsoft.com no longer works.

Marketer view

Email marketer from BrightLocal compares Microsoft Business Profile with Google Business Profile, noting that while Google has a larger user base, Microsoft's platform is still valuable for reaching Bing users and integrating with other Microsoft services.

May 2023 - BrightLocal

Marketer view

Email marketer from Microsoft Support Community indicates that the Microsoft Business Profile (formerly Bing Places for Business) is still available and allows businesses to manage their online presence across Microsoft products like Bing and Outlook.

November 2022 - Microsoft Support Community

Marketer view

Email marketer from Reddit shares that some users have reported issues with Microsoft Business Profile listings not displaying correctly, suggesting that businesses should regularly check their profiles for accuracy.

September 2024 - Reddit

Marketer view

Email marketer from Search Engine Journal reports on new features and updates to Microsoft Business Profile, highlighting enhancements to the platform's functionality and user experience.

March 2024 - Search Engine Journal

Marketer view

Marketer from Email Geeks mentions that the BING thing stopped in early 2022 and the email bingpages@microsoft.com no longer works.

March 2024 - Email Geeks

Marketer view

Email marketer from Quora suggests that while Microsoft Business Profile is useful, businesses should also consider using other local listing platforms like Google Business Profile and Yelp to maximize their online visibility.

April 2024 - Quora

Marketer view

Email marketer from Forbes argues that local SEO is essential for small businesses and that Microsoft Business Profile is a valuable tool for improving local search visibility and attracting nearby customers.

October 2022 - Forbes

Marketer view

Email marketer from Local Marketing Institute explains the transition from Bing Places to Microsoft Business Profile, emphasizing that while the platform has evolved, the core functionality of managing business listings remains.

October 2024 - Local Marketing Institute

Marketer view

Email marketer from Search Engine Land shares that Microsoft Business Profile helps businesses improve their visibility in Bing search results and attract local customers, remaining a key tool for local SEO.

August 2024 - Search Engine Land

Marketer view

Email marketer from Moz provides tips on optimizing a Microsoft Business Profile, including using relevant keywords, adding high-quality photos, and encouraging customer reviews to improve search rankings.

April 2024 - Moz

What the experts say
1Expert opinion

Information suggests that Microsoft's "business profile experience" may no longer be available, as it was potentially part of the now-defunct Bing services.

Key opinions

Availability: Microsoft's "business profile experience" may no longer be available.
Bing Integration: It was potentially integrated with Bing services.

Key considerations

Confirmation Needed: Further investigation is needed to confirm its current status.
Alternative Solutions: Explore alternative solutions for managing business profiles.

Expert view

Expert from Email Geeks shares info found that Microsoft's "business profile experience" thingy is/was part of the Bing stuff that is no longer available.

July 2023 - Email Geeks

What the documentation says
4Technical articles

Microsoft Business Profile provides features for updating business information, adding photos, responding to customer reviews, and enhances online presence. It offers step-by-step setup and verification instructions and allows multiple locations to manage profiles, including bulk updates. The platform includes API endpoints for programmatic management, enabling integration with other applications.

Key findings

Feature Rich: Offers features for updating business information, photos, and customer reviews.
Easy Setup: Provides step-by-step instructions for setting up and verifying profiles.
Multi-Location Support: Supports multiple locations with bulk update capabilities.
API Access: Includes API endpoints for programmatic management and integration.

Key considerations

Integration: Consider leveraging the API for integration with other applications.
Multi-Location Management: Utilize bulk update features for efficiently managing multiple locations.
Completeness: Ensure all business information is up-to-date and accurate for optimal performance.

Technical article

Documentation from Microsoft Learn details the features of Microsoft Business Profile, including the ability to update business information, add photos, and respond to customer reviews, all designed to enhance the business's online presence.

September 2022 - Microsoft Learn

Technical article

Documentation from Microsoft Advertising outlines how businesses with multiple locations can manage their profiles using the Microsoft Business Profile platform, including features for bulk updates and location-specific information.

February 2023 - Microsoft Advertising Support

Technical article

Documentation from Microsoft Advertising Help provides step-by-step instructions on how to set up and verify a Microsoft Business Profile, ensuring businesses can effectively manage their listings on Bing.

August 2021 - Microsoft Advertising Help

Technical article

Documentation from Microsoft Graph Documentation describes the API endpoints available for managing Microsoft Business Profiles programmatically, allowing developers to integrate with the platform.

January 2022 - Microsoft Graph Documentation