Is Klaviyo sending issues fixed and safe to resend emails?
Summary
What email marketers say10Marketer opinions
Email marketer from SendGrid blog recommends following IP warmup procedures if sending volume is high after a period of inactivity caused by Klaviyo issues.
Email marketer from Email Geeks reports that things went back to normal around 6pm CST.
Email marketer from Email Geeks reports no issues in over 12 hours and advises trusting the Klaviyo status page for updates.
Email marketer from Reddit user u/EmailExpert shares caution when resending emails. Recommends segmenting affected users and spacing out resends to avoid spam filters.
Email marketer from Email Geeks shares that their ESP support team advised it was safe to resend important emails, and they are doing so.
Email marketer from StackOverflow recommends segmenting your resends to only those who had issues the first time around. Resending to everyone can harm your reputation.
Email marketer from Email on Acid details that resending emails may be different if the previous email had rendering issues, these need to be fixed before any resending.
Email marketer from Quora user John Smith shares their experience, advising to check Klaviyo's official communication channels and to send test emails before large-scale resends.
Email marketer from Mailchimp blog shares best practices for resending emails, including segmenting audiences and personalizing messages, as well as using A/B testing for resends
Email marketer from Email Marketing Forum user Jane Doe suggests monitoring bounce rates after resending and adjusting sending strategy accordingly.
What the experts say3Expert opinions
Expert from Email Geeks shares that the Klaviyo issue appears intermittently fixed but advises waiting 48-72 hours before considering it resolved due to potential underlying complexities.
Expert from Word to the Wise details that handling complaints from the initial sending is important. Resending to those who complained previously will cause further issues.
Expert from Spam Resource explains that you should actively monitor your sending reputation after any sending issues, as resending emails too quickly can negatively impact your reputation. Check blacklists and feedback loops.
What the documentation says5Technical articles
Documentation from StatusGator indicates that users can monitor the systems in question to see any updates regarding resolution of the issues. Once the service posts that it is completely fixed then resending should be ok.
Documentation from RFC standards dictates the protocols which are used for email. Any resending needs to adhere to these standards to help with the proper sending of the emails.
Documentation from Klaviyo Status Page indicates that the incident is resolved, and all systems are operational. They are continuing to monitor to ensure stability.
Documentation from MXToolbox explains the need to ensure your DNS records are setup correctly (SPF, DKIM and DMARC) to help to ensure deliverability when resending any campaigns
Documentation from Litmus explains that you should test your emails before resending to ensure they render correctly across different email clients after an incident, to help prevent any further negative impact on deliverability and engagement.