Is it permissible to email market to old lists of eBay buyers?

Email marketer from EmailOctopus suggests implementing a re-engagement campaign for inactive subscribers, rather than simply emailing the entire old list. This involves sending targeted emails to those who haven't engaged in a while, offering them a reason to stay subscribed or unsubscribe gracefully.

Marketer from Email Geeks points out that eBay's website states they no longer show buyer email addresses in orders to protect privacy and combat spam/phishing.

Email marketer from ActiveCampaign emphasizes that regularly cleaning your email list is crucial for maintaining a healthy sender reputation. They advise removing unengaged subscribers to improve deliverability and engagement rates.

Email marketer from Litmus notes that email lists naturally decay over time due to people changing email addresses or losing interest. Sending to these decayed addresses hurts your sender reputation and deliverability.

Email marketer from Neil Patel identifies one of the biggest email marketing mistakes is sending to an outdated list. They highlight that this lowers deliverability and wastes money on uninterested recipients.

Email marketer from Campaign Monitor recommends segmenting your list and sending targeted re-engagement campaigns to inactive subscribers before emailing the entire list. They highlight the importance of providing value and an easy way to unsubscribe.

Email marketer from OptinMonster suggests running targeted re-engagement campaigns to win back subscribers who have become inactive. They emphasize providing value and a clear call-to-action to re-engage.

Marketer from Email Geeks notes that eBay currently provides buyer addresses behind a privacy proxy (`members.ebay.com`). If the recipients on the list aren't mostly at that domain, it's a sign it's either quite old, or not a list of eBay buyers.

Email marketer from GetResponse explains that sending emails to unengaged subscribers significantly decreases email deliverability. Internet Service Providers (ISPs) track sender engagement, and low engagement indicates a negative sender reputation.

Email marketer from Omnisend warns that using old, unengaged email lists is one of the quickest ways to get your emails marked as spam. They advise against purchasing or using outdated lists.

Email marketer from MailerLite states that emailing old lists can seriously damage your sender reputation, land you in spam folders, and result in low open rates. They suggest cleaning your list or reconfirming subscribers before sending.

Email marketer from Moosend highlights that cleaning your email list regularly improves deliverability, engagement, and ROI. Removing inactive subscribers leads to better results than emailing an old, unengaged list.

Email marketer from Reddit strongly advises against emailing old lists due to potential damage to sender reputation, increased spam complaints, and low engagement. They suggest it's not worth the risk.

Expert from Email Geeks believes that the list is likely not a list of eBay buyers and there is no such permission attached to the list.

Expert from Spam Resource explains that emailing very old lists carries high risks of hitting spam traps, generating complaints, and damaging your sender reputation due to lack of recent engagement. They suggest focusing on acquiring fresh, opted-in contacts.

Expert from Word to the Wise strongly suggests that consent to email is not a perpetual state, and data ages, becoming less reliable and potentially harmful to email deliverability. They advocate for regular list hygiene and re-permissioning campaigns.

Expert from Email Geeks suggests focusing on the age of the email addresses and working from the angle that the addresses are too old to mail, as permission is not permanent.

Documentation from Spamhaus explains that sending emails to old lists increases the risk of hitting spam traps, which can severely damage your sender reputation and lead to blacklisting.

Documentation from SendGrid emphasizes the importance of permission and suggests that even if you previously had permission, if the contacts haven't engaged recently, it's best to reconfirm their subscription to avoid deliverability issues and potential blacklisting.

Documentation from HubSpot indicates that emailing old lists can lead to higher bounce rates, lower engagement, and damage to your sender reputation, negatively impacting deliverability. They recommend regularly cleaning your list.

Documentation from Mailchimp reinforces the concept that permission to send emails is not permanent. Subscribers who haven't engaged recently should be reconfirmed before sending, or removed from the list.