Is it bad to use many different from email addresses for one domain?
Summary
What email marketers say12Marketer opinions
Email marketer from Mailchimp Resources suggests limiting the number of 'from' addresses to a few key ones for different types of communications, ensuring a cohesive brand experience.
Email marketer from Neil Patel Blog explains that using too many 'from' addresses can dilute your sender reputation, making it harder to build trust with recipients and ISPs.
Email marketer from Email Geeks shares to think of the business use case around the different addresses too, and the benefit vs risk. The risk of an ever changing send address would be the spam factor...and when recipients are encouraged to add the email to their address book to ensure it gets to the inbox....if that address is constantly changing, it is likely to not make it to the recipients inbox.
Email marketer from Reddit shares that using many different 'from' addresses looks suspicious and can hurt your deliverability, as it resembles spamming tactics.
Email marketer from Email Geeks answers question about using multiple from addresses, stating that multiple from addresses leads to repeat spam complaints against the domain, quickly tanking its deliverability.
Email marketer from Litmus explains using multiple 'from' addresses hinders brand recognition and can lead to confusion among subscribers, negatively impacting engagement rates.
Email marketer from Email Geeks explains that recipients who marked you as spam or blocked the address will be very unhappy.
Email marketer from StackExchange notes that employing numerous 'from' addresses makes tracking and managing email campaigns more complex, potentially lowering overall marketing effectiveness.
Email marketer from Email on Acid answers that by diluting your brand identity, having too many from addresses make it harder to establish consistent branding and customer recognition.
Email marketer from Email Geeks explains that changing from addresses is bad practice and makes you look like a bad sender.
Email marketer from Quora answers that multiple 'from' addresses will make it hard to build a recognizable brand and build sender reputation with email providers.
Email marketer from Email Geeks explains that if it's the same sender, changing the from address makes you look like a spammer trying to avoid global and user filters.
What the experts say3Expert opinions
Expert from Spamresource.com explains that consistent sending patterns, including the 'from' address, are essential for building a positive reputation. Using too many different 'from' addresses can disrupt these patterns and raise suspicion with mailbox providers.
Expert from Word to the Wise Laura Atkins shares that while it's not inherently bad to have multiple 'from' addresses, it adds complexity to authentication (SPF, DKIM, DMARC) which must be correctly configured for each address to avoid deliverability problems. You also need to be certain they all send legitimate mail.
Expert from Email Geeks shares to stick with a good set of recognizable friendly from names and that if it were technical there are better ways than using a lot of different from addresses.
What the documentation says4Technical articles
Documentation from RFC advises only using multiple 'From:' Header Fields when required by the specific application. Otherwise, use a limited amount to increase trust.
Documentation from SendGrid advises using a consistent and recognizable 'from' address to improve sender reputation and avoid being flagged as spam.
Documentation from Microsoft Learn advises that using too many different 'from' addresses can trigger spam filters and negatively impact your sender reputation, leading to deliverability issues.
Documentation from Google Support recommends using a consistent 'from' address to help recipients easily identify your messages and avoid confusion, improving deliverability.