Is BIMI required for Gmail Markup and what setup is needed for AMP?
Summary
What email marketers say11Marketer opinions
Email marketer from Email Uplers writes that AMP emails allow interactive content directly within the email, such as forms and carousels, and requires registration with email providers like Google to ensure security and prevent abuse.
Marketer from Email Geeks explains that Gmail annotations predate BIMI and work without setup, but AMP requires setup with Google, similar to BIMI, to ensure a good user experience.
Email marketer from Stack Overflow explains that BIMI is not related to Gmail Annotations. Annotations are visual enhancements for promotional emails in Gmail that are set up using schema.org markup in the email's HTML.
Email marketer from SparkPost shares that BIMI implementation relies on DMARC, SPF, and DKIM authentication. They also claim that BIMI requires a VMC to display the logo, thus proving trademark ownership.
Email marketer from Email on Acid explains that to send AMP emails, you must register with Google by authenticating your sending domain, providing a sample AMP email for review, and adhering to Google's security and content policies.
Email marketer from Twilio SendGrid says that Gmail annotations increase open rates and highlight deals to subscribers in the inbox. Annotations require adding JSON-LD script tags to your HTML.
Email marketer from Validity discusses BIMI implementation alongside DMARC, SPF, and DKIM. They claim it enables email senders to display their logo next to authenticated messages which enhances brand recognition and trust.
Email marketer from Litmus Community explains that to send AMP emails you need to register with Google, adhere to their guidelines, and pass an approval process to ensure the quality and security of AMP emails.
Marketer from Email Geeks answers that BIMI is not a requirement for Gmail Markup.
Email marketer from Mailtrap Blog shares that Gmail Annotations do not require BIMI. They use schema markup in your email's HTML to display visual elements in the Promotions tab.
Email marketer from ZeroBounce explains that AMP emails have strict size limitations and require specific coding standards to ensure compatibility and functionality within email clients.
What the experts say2Expert opinions
Expert from Word to the Wise explains that Gmail Annotations are independent of BIMI and are implemented using schema markup in your emails. They enhance the appearance of your email in Gmail's promotions tab.
Expert from Spam Resource shares that BIMI requires DMARC setup, which is an email authentication protocol. It allows brands to display their logo in email clients that support the BIMI standard.
What the documentation says4Technical articles
Documentation from Google Workspace Updates states that BIMI requires a verified trademark and a VMC (Verified Mark Certificate) to display a brand's logo in supporting email clients. This is separate from Gmail Annotations or AMP.
Documentation from the AMP Project explains that AMP emails require specific HTML markup and must be validated using the AMP validator to ensure they meet the necessary requirements for rendering in email clients.
Documentation from Google Developers details the registration process for sending AMP emails, involving providing a valid SPF or DKIM record, following best practices, and submitting a registration form and a sample AMP email.
Documentation from Google Developers explains that Gmail Annotations are implemented using schema.org markup within the email's HTML. Specific schema properties are used to define the annotation's appearance in the Promotions tab.