Is a dedicated IP beneficial for high-volume email sending even without deliverability issues?
Summary
What email marketers say10Marketer opinions
Marketer from Email Geeks explains that subdomain warmups are really meant for dedicated IPs. For a new domain on a shared IP, you just need a cadence that gradually introduces your quality mail feed to providers and increase send volumes in a predictable way. Unless sending unsolicited emails, with tiny volumes, there shouldn't be a problem.
Email marketer from Woodpecker explains that if sending cold emails dedicated IPs are useful because if these emails are marked as spam it will only affect your reputation not other people on a shared IP address.
Email marketer from Reddit explains that having a dedicated IP allows you to manage your domain’s reputation and helps prevent you from being impacted by other senders’ actions.
Email marketer from EmailOnAcid explains that a dedicated IP address allows you to protect your sender reputation and avoid being negatively affected by the sending habits of other users on a shared IP address.
Email marketer from Email Marketing Forum shares their experience, stating they moved to a dedicated IP even without deliverability issues to proactively manage and improve their sender reputation for long-term benefits.
Email marketer from Litmus discusses how having a dedicated IP address allows you to improve your email deliverability since they only affect your score and nobody elses.
Email marketer from Mailjet shares that having a dedicated IP address improves deliverability because you aren't sharing an IP with anyone else. This means the actions of others do not affect your reputation.
Email marketer from Neil Patel explains that dedicated IPs offer better control over sender reputation, potentially leading to improved deliverability even without existing issues. It allows you to build and maintain your own reputation independently.
Email marketer from Gmass shares that dedicated IPs are helpful as they allow you to bypass the poor sending practices of other users. However you need to ensure to follow the proper setup for it to actually become beneficial.
Email marketer from ActiveCampaign suggests that dedicated IPs are beneficial for scaling email sending volume, as it allows for more control over the sending reputation, which is crucial when sending large volumes of email.
What the experts say3Expert opinions
Expert from Spam Resource explains that a dedicated IP grants greater control over your sending reputation, enabling you to isolate your email program's reputation from other senders, potentially preventing deliverability issues.
Expert from Email Geeks suggests a dedicated IP is a great idea.
Expert from Word to the Wise responds that even without current deliverability problems, a dedicated IP offers the advantage of having your own reputation and being in control of that reputation. This is particularly useful for high-volume senders.
What the documentation says5Technical articles
Documentation from Microsoft explains that your IP reputation significantly impacts deliverability to Outlook/Hotmail. A dedicated IP provides greater control in managing your sender reputation, potentially improving deliverability.
Documentation from Amazon SES explains that using dedicated IP pools allows you to segment your sending and maintain separate reputations for different types of email, which can be beneficial even without deliverability issues, for organizational purposes.
Documentation from SparkPost notes that dedicated IPs require a warm-up period to establish a sending reputation. This involves gradually increasing sending volume to build trust with ISPs, but it gives you the control to set your own reputation.
Documentation from SendGrid explains that a dedicated IP allows full control over your sending reputation, which is essential for high-volume senders. It provides independence from shared IP pools and potential negative impacts from other senders.
Documentation from Google describes that maintaining a good IP reputation is essential for deliverability. While not explicitly about dedicated IPs, it implies that having control over your IP's reputation, as offered by a dedicated IP, is advantageous.