How will migrating ESP affect Google and Yahoo enforcement of new email sender requirements?
Summary
What email marketers say12Marketer opinions
Email marketer from Reddit emphasizes ensuring SPF, DKIM, and DMARC records are correctly configured and propagated to the new ESP before fully switching over. Incorrect or missing records can lead to deliverability issues due to the new enforcement rules.
Email marketer from HubSpot Blog shares that moving to a new ESP can have some impact on deliverability rates, especially if a new IP address has not been warmed up. It is important to take steps to ensure a good sender reputation.
Marketer from Email Geeks shares Keap's DNS documentation, noting recent improvements for Google and Yahoo changes, including a custom return path. He suggests that adding their custom DNS records should resolve potential issues.
Marketer from Email Geeks (AWeber) states Google changes are best practices every mailer should generally already be doing. There’s no reason to wait other than to reduce variables that might cause issues if you do something wrong.
Email marketer from StackOverflow recommends setting up a dedicated subdomain for sending emails with your new ESP. This isolates your sending reputation from your main domain, minimizing the risk of damaging your core domain's reputation if issues arise during the migration.
Email marketer from SendGrid Blog shares that warming up your IP address with a new ESP is critical. This involves gradually increasing sending volume to build a positive reputation with ISPs and avoid being flagged as spam, which directly relates to Google and Yahoo's enforcement.
Email marketer from GMass Blog explains that monitoring your deliverability rates after migrating to a new ESP is essential. Use tools like Google Postmaster Tools to track your domain and IP reputation and identify any deliverability problems early to address them before they negatively impact your sender score.
Email marketer from EmailOnAcid Blog advises cleaning your email list before migrating. Sending to a clean, engaged list from a new ESP helps establish a good sender reputation, which is important for meeting Google and Yahoo's new requirements.
Email marketer from Validity Blog explains the importance of maintaining a good sender reputation, especially after migrating to a new ESP. A poor sender reputation could affect the delivery of emails to the inbox in accordance to Google and Yahoo.
Email marketer from Litmus Blog answers questions about email authentication protocols such as SPF, DKIM, and DMARC. These protocols are very important to follow to deliver your email and the lack of them will affect the delivery of the email following the new enforcement requirements.
Marketer from Email Geeks advises to make a clean cut and just try not to do both ESPs at the same time.
Email marketer from MailerLite Blog explains that migrating to a new ESP can impact your sender reputation, especially if your sending practices change. They advise warming up your new IP address gradually to rebuild trust with mailbox providers.
What the experts say4Expert opinions
Expert from Email Geeks explains enforcement is based on the DKIM d= and you can use the same d= across two different ESPs.
Expert from Word to the Wise explains that migrating to a new ESP requires careful attention to maintaining your sender reputation. They advise monitoring deliverability metrics and adjusting your sending practices as needed to ensure compliance with Google and Yahoo's requirements and avoid deliverability issues.
Expert from Email Geeks questions the recommendation to avoid using both ESPs simultaneously, asking for the reasoning behind that suggestion.
Expert from SpamResource emphasizes the importance of properly warming up your IP address after migrating to a new ESP. They explain that a sudden increase in sending volume from a new IP can trigger spam filters and negatively impact deliverability, especially with Google and Yahoo's stricter enforcement policies.
What the documentation says3Technical articles
Documentation from Yahoo Mail Sender Best Practices explains that adhering to authentication standards (SPF, DKIM, DMARC) is crucial. Migrating ESPs without properly setting up these protocols can result in your emails being blocked or marked as spam due to policy enforcements.
Documentation from DMARC.org highlights that a properly implemented DMARC policy is vital for protecting your domain's reputation when migrating ESPs. Failure to align SPF and DKIM records with your DMARC policy can lead to emails failing authentication checks and being rejected.
Documentation from Google Sender Guidelines emphasizes consistently authenticating your email using SPF, DKIM, and DMARC during and after the migration to avoid deliverability issues related to the new sender requirements. It recommends monitoring your reputation via Google Postmaster Tools.