How will Apple Mail's new inbox with Apple Intelligence impact email engagement and deliverability?

Email marketer from Email Deliverability Blog advises focusing on building and maintaining a strong sender reputation. This involves using email authentication protocols (SPF, DKIM, DMARC), avoiding spam triggers, and consistently sending valuable content.

Marketer from Email Geeks shares he will be looking out for how much agreement there is between Apple Mail and Gmail when it comes to labeling, especially for Gmail mailbox holders using Apple Mail. He suspects there's almost universal agreement.

Marketer from Email Geeks shares unlike Google, Apple relies solely on content rather than engagement for categorizing emails because they don't track engagement. Users can manually move emails between categories.

Marketer from Email Geeks shares from a recipient perspective the promotional tab can help organise emails and that from a deliverability perspective, the promo box is still classed as successful delivery. They say as long as it’s not going into spam - it’s a positive.

Email marketer from Email List Cleaning Service says to ensure good deliverability, regularly clean your email list to remove inactive or invalid email addresses. This reduces bounce rates and improves your sender reputation.

Email marketer from Marketing Land emphasizes the importance of segmentation and targeting. By sending more relevant emails to specific audience segments, you can increase engagement and improve your chances of landing in the primary inbox.

Marketer from Email Geeks shares that this is similar to Gmail's promo tab and users are already used to it. They also state that the Promo tab is still the Inbox.

Email marketer from Email Marketing Tips Blog suggests A/B testing different subject lines to see what resonates best with your audience and encourages them to open your emails, even if they land in the 'Promotions' tab.

Email marketer from Reddit emphasizes the importance of creating highly valuable and engaging content. If your emails provide real value to the subscribers, they are more likely to seek them out, regardless of which tab or folder they land in.

Email marketer from Email Marketing Forum recommends closely monitoring email placement in Apple Mail's new inbox and tracking engagement metrics. This will help determine the actual impact on your campaigns and inform any necessary adjustments to your strategy.

Email marketer from EmailGeeks Slack Community suggests that with Apple's new inbox, we might see a decrease in open rates, similar to what happened with Gmail's tabbed inbox. Users might not check the 'Promotions' tab as often, leading to fewer opens.

Expert from Word to the Wise recommends reviewing and adapting your authentication strategies (SPF, DKIM, DMARC) to ensure they are properly configured and up-to-date. As Apple's AI becomes more sophisticated, stricter authentication checks may be implemented.

Expert from Email Geeks reminds that on Gmail, many people turned tabs OFF because they don't like them.

Expert from Spam Resource suggests that user interaction will become even more critical. Apple's AI is likely to prioritize emails that users actively engage with, so focusing on building relationships with your subscribers and encouraging interaction is key.

Documentation from Mailchimp advises email marketers to adapt to the evolving email landscape by focusing on building strong sender reputations, implementing email authentication protocols (SPF, DKIM, DMARC), and segmenting their audience to send more targeted and relevant emails.

Documentation from Litmus highlights the importance of using inbox placement testing tools to monitor where emails are landing in different email clients, including Apple Mail. This provides valuable insights into how Apple's new inbox is categorizing emails.

Documentation from Gmail Help suggests following Gmail's best practices for sending bulk emails. This includes authenticating your emails, using a consistent sending IP address, and avoiding sudden spikes in email volume.

Documentation from Microsoft Sender Support highlights the importance of monitoring your sender reputation in Microsoft's Smart Network Data Services (SNDS) and Junk Mail Reporting Program (JMRP). This helps identify any potential deliverability issues.

Documentation from Apple Machine Learning Documentation details that Apple uses on-device machine learning to categorize emails. This means that categorization decisions are made locally on the user's device, based on factors like content, sender, and user interactions.