How to set up DMARC reports and what are the best practices?
Summary
What email marketers say13Marketer opinions
Email marketer from Quora shares free DMARC reporting tools are great to get started, but don't offer the complete overview you need to monitor and take action on the results effectively. They recommend that medium to large businesses opt for a paid service that parses the reports and aggregates the data in a more easily readable format.
Email marketer from Red Sift shares that interpreting DMARC reports involves understanding the XML format and analyzing the authentication results (SPF and DKIM) to identify legitimate and fraudulent email sources.
Email marketer from Email Geeks answers 'No', but refers to Section 7.1 in RFC7489 and mentions the need for a referral record.
Email marketer from Postmark shares that using DMARC monitoring tools can simplify the process of analyzing DMARC reports and provide actionable insights. These tools often offer user-friendly dashboards and visualizations.
Email marketer from Email Geeks provides helpful references to DMARC FAQs on dmarc.org.
Email marketer from EmailToolTester shares that regularly reviewing DMARC reports ensures timely detection of any issues and allows for adjustments to be made to your email authentication strategy.
Email marketer from StackExchange explains that DMARC forensic reports (also known as failure reports) provide detailed information about individual email messages that failed DMARC authentication. These reports can help identify specific phishing or spoofing attacks.
Email marketer from Email Geeks answers 'No' to the question if the rua=mailto has to match the domain you are DMARC-ing.
Email marketer from EasyDMARC explains that a best practice for DMARC implementation is to start with a monitoring-only policy (`p=none`) to gather data and assess your email authentication status before enforcing stricter policies.
Email marketer from Email Geeks suggests that it's simply not practical to manually read tons of XML files, and to use something free that tells you simply and clearly what is happening, and to avoid anything presenting a line graph as useful.
Email marketer from SparkPost suggests using subdomains for reporting for easier filtering. This separates the DMARC record and reporting from your main production/marketing domain.
Email marketer from Email Geeks shares that there's no real reason to manually get XMLs for DMARC reports unless you're building your own in house parser, and there are many free tools available.
Email marketer from Reddit shares that DMARC aggregate reports provide a high-level overview of email traffic, including the number of messages that passed or failed DMARC authentication. These reports are essential for identifying trends and potential issues.
What the experts say10Expert opinions
Expert from Email Geeks suggests that if you don’t have reporting in place, and you see a problem, the time spent macgyvering some hack to analyze the old reports will mean it’s no longer useful.
Expert from Email Geeks recommends Postmark as a good free hosted analyzer, as well as marketer Faisal Misle
Expert from Email Geeks shares that the point of having the record is to make it hard for weirdos to mailbomb you by proxy, and wildcarding it skips that.
Expert from Email Geeks says capturing DMARC emails for future reference is probably not that useful; Generating reports in real-ish time and reading them, so you can see in a timely manner that something has changed is useful.
Expert from Spam Resource explains that while daily reports are most common, consider your needs. If you're dealing with high volumes of email, more frequent reporting might be beneficial. If volume is low, weekly reports could suffice.
Expert from Email Geeks recommends that shoving DMARC reports into some free, hosted analyzer is the lowest effort action that has some benefit.
Expert from Email Geeks shares that you can wildcard that referral record so you only have to set it once for the destination domain, making it easy to use the same destination domain for all of your domains.
Expert from Spam Resource answers by saying that monitoring DMARC reports regularly is crucial. It helps you identify potential spoofing attempts, authentication issues, and ensures that your email is being delivered as intended.
Expert from Email Geeks explains that if you're DIYing, then yes the rua=mailto has to match the domain, unless you configure a referral record. DMARC service providers handle this automatically.
Expert from Word to the Wise suggests using a DMARC reporting service due to the large volume of aggregate reports, the challenges of interpreting them, and to simplify the process of figuring out what is happening with authentication.
What the documentation says5Technical articles
Documentation from Cloudflare explains that to enable DMARC reporting, you must publish a TXT record in your DNS zone with the correct syntax. This record specifies the DMARC policy and the email addresses to which aggregate and forensic reports should be sent.
Documentation from Google Workspace Admin Help explains that to set up DMARC reporting, you need to publish a DMARC record in your DNS records that includes the `rua` tag with a valid email address to receive aggregate reports.
Documentation from URIports answers that they've found you can get a good level of detail about the mail flow and volume of all your sending sources from parsing your DMARC reports, so that you can allow the right amount of access.
Documentation from dmarc.org explains that DMARC reports are aggregated by organizations that receive them (e.g., mailbox providers) and are sent periodically (usually daily) to the email addresses specified in the DMARC record’s `rua` tag.
Documentation from Microsoft Learn explains to monitor DMARC reports regularly to identify any authentication issues and potential spoofing attempts. Analyze aggregate reports to understand your email traffic and make informed decisions about your DMARC policy.