How to interpret flagged identifiers with no spam rate in Gmail Compliance Dashboard?

Email marketer from Litmus shares that engagement metrics like open rates and click-through rates are important for deliverability. Even with proper authentication, low engagement can negatively impact your sender reputation. Focus on creating relevant and engaging content to improve engagement metrics and overall deliverability.

Email marketer from Neil Patel shares that improving email deliverability involves several steps, including authenticating your email (SPF, DKIM, DMARC), segmenting your email list, and monitoring your sender reputation. Regularly cleaning your email list and removing unengaged subscribers can also improve your deliverability rates.

Email marketer from Email Geeks shares that if you see any identifier, focus on it because it means this identifier has complaint issues. Mentions since V2 migration they haven't seen any FBL Rate.

Email marketer from Stack Overflow explains that if the Feedback Loop Spam Rate is 0.0% but the main "Spam" section shows complaint rates greater than 0%, it may suggest that complaints are coming from email that does not fall into the flagged identifiers. This means you should investigate email traffic that isn't being properly identified.

Email marketer from Email Geeks clarifies that they were talking about the feedback loop V2 page and that no one in this group has reported seeing the spam rate on this page.

Email marketer from Mailjet shares that analyzing spam complaints is essential for maintaining a good sender reputation. A sudden increase in complaints, even without a high spam rate, can indicate problems with list hygiene or content relevance. Further investigation is needed to pinpoint the cause.

Email marketer from Email Geeks explains that identifiers used to show in the old dashboard and asks if the identifier ID is shown in the data table when clicked.

Email marketer from GMass explains that DMARC (Domain-based Message Authentication, Reporting & Conformance) policies provide instructions to email receivers on how to handle emails that fail SPF and DKIM checks. Implementing a DMARC policy helps protect your domain from email spoofing and phishing attacks, as well as improves your email deliverability. DMARC reports provide valuable insights into your email authentication status.

Email marketer from Val Geisler shares that it is important to identify the different email lists in your organisation. As segmentation plays a vital role in understanding which email identifiers are performing well and which ones may be causing issues when there is a high spam score.

Email marketer from Reddit shares that the absence of a spam rate for flagged identifiers might mean those identifiers aren't directly causing spam complaints, but it doesn't rule out deliverability issues. Check your overall domain reputation and engagement metrics. It is also possible other emails are being flagged.

Email marketer from Sender.net explains that a low spam score does not always mean deliverability is perfect. Other factors like engagement and inbox placement play a significant role. Even if identifiers show no spam rate in the Compliance Dashboard, emails could still be landing in the spam folder due to low engagement.

Email marketer from SendPulse shares that proper email authentication is essential for ensuring your emails are delivered. Implementing SPF, DKIM, and DMARC records helps verify that your emails are legitimate and reduces the likelihood of them being marked as spam. Correct authentication can also improve your sender reputation.

Email marketer from Email Geeks states that the spam rates in v2 GPT just don't work (yet?).

Email marketer from EmailToolTester shares that using a reputable email marketing service can improve deliverability. These services have established relationships with ISPs and use best practices for email delivery. They also handle authentication and sender reputation management, which can help ensure your emails reach the inbox.

Expert from Spam Resource shares that sender reputation is key to ensuring your emails reach your intended recipients. If flagged identifiers show no spam rate, consider other factors impacting your reputation, such as authentication (SPF, DKIM, DMARC), list hygiene, and engagement levels. A holistic view is essential for pinpointing deliverability issues.

Expert from Email Geeks shares that identifiers in the Gmail Compliance Dashboard never have a spam percentage.

Expert from Word to the Wise emphasizes the importance of Google Postmaster Tools for understanding deliverability issues. He explains that analyzing the data provided, even when some metrics like spam rates for identifiers are missing or unclear, is vital for troubleshooting and improving email performance. Focus on trends and correlations across different metrics.

Documentation from Google explains that the Feedback Loop (FBL) in Postmaster Tools helps identify campaigns causing spam complaints. It's crucial to set up FBL correctly to associate identifiers with specific campaigns. High complaint rates for specific identifiers can indicate issues with content or targeting.

Documentation from SparkPost states that maintaining a positive sender reputation is crucial for deliverability. Sender reputation is influenced by factors like spam complaints, email authentication, and engagement rates. Monitoring these metrics helps identify and address potential issues affecting email delivery.

Documentation from DKIM shares that DKIM (DomainKeys Identified Mail) is an email authentication method that uses digital signatures to verify the sender of an email. Implementing DKIM helps prevent email spoofing and phishing attacks, as well as improves your sender reputation. DKIM records must be properly generated and configured.

Documentation from RFC explains that SPF records are used to specify which mail servers are authorized to send emails on behalf of your domain. Proper configuration of SPF records helps prevent spammers from forging your email address and improves your sender reputation. An SPF record must be correctly formatted to be effective.

Documentation from Google Workspace Updates explains that the Compliance dashboard helps you understand email delivery issues. Specifically, it helps you check if users are marking your email as spam, spam rates, and authentication status. Understanding these metrics can help identify and address deliverability problems, but interpreting the data requires careful analysis.