How to handle false positives from abuse.ro RBL in email deliverability monitoring?
Summary
What email marketers say11Marketer opinions
Email marketer from Email Geeks suggests HetrixTools as a better alternative to MXToolbox, noting its more generous free monitoring allotment and the absence of a paywall for ignoring blocklists.
Email marketer from EmailOnAcid recommends diversifying deliverability monitoring across multiple RBLs and tools to get a comprehensive view of IP and domain reputation. Relying on a single source can lead to skewed results due to false positives or incomplete data. Diversification helps identify true deliverability issues more accurately.
Email marketer from Litmus recommends closely monitoring blocklist status and proactively addressing any listings, even if they appear to be false positives. This involves identifying the listing RBL, understanding their delisting process, and taking corrective actions to demonstrate good sending practices.
Email marketer from Mailjet outlines strategies for maintaining good sender reputation, including segmenting email lists, personalizing content, and actively managing bounces and complaints. They emphasize the importance of providing clear unsubscribe options and adhering to email marketing best practices to avoid triggering false positives.
Email marketer from MXToolbox shares info about how users can manage false positives by whitelisting their sending IPs or domains. This involves logging into their MXToolbox account, navigating to the appropriate settings, and adding the affected IPs/domains to the whitelist to prevent future false positive alerts.
Email marketer from ActiveCampaign describes the need to monitor IP reputation to avoid deliverability issues. They suggest regularly checking a list against known blacklists and monitor for sending volumes. This process helps users take the necessary steps to fix issues before emails are flagged as spam.
Email marketer from Reddit shares their experience of encountering false positives from various RBLs. The user recommends adjusting monitoring thresholds and diversifying monitoring tools to avoid overreacting to single RBL listings. They also suggest actively engaging with RBL operators to understand listing criteria.
Email marketer from SendGrid advises using feedback loops (FBLs) to identify and remove subscribers who mark emails as spam. Implementing FBLs helps maintain a clean sending reputation and reduces the likelihood of being flagged as a spammer, even if some listings are false positives.
Email marketer from Gmass emphasizes the importance of maintaining excellent list hygiene to avoid deliverability issues and false positives. He suggests regularly cleaning the email list, removing inactive subscribers, and ensuring that all email addresses are valid. The process of verifying a list is to remove invalid email address, remove spam traps and remove complainers.
Email marketer from StackExchange recommends proactive reputation management, including monitoring sender reputation using tools like Google Postmaster Tools and Sender Score. They also suggest implementing feedback loops and actively managing unsubscribe requests to maintain a clean sending reputation and minimize false positives.
Email marketer from Email Geeks shares that abuse.ro can be ignored on both MXToolbox and HetrixTools if you have a monitoring account setup with them, highly recommending this option.
What the experts say3Expert opinions
Expert from Spam Resource explains that proactive management and monitoring is key, to prevent IP's from being listed. To handle false positives, checking for common problems first is important, then taking the correct delisting procedure for the list is the correct process.
Expert from Word to the Wise, Laura Atkins, advises on monitoring multiple blocklists and diversifying monitoring sources to avoid overreacting to a single, potentially false positive listing. Understanding the listing criteria of each RBL is essential.
Expert from Email Geeks responds to a question about abuse.ro RBL monitoring, suggesting that the key takeaway is to reconsider what is being monitored.
What the documentation says4Technical articles
Documentation from HetrixTools explains how to ignore specific blocklists in their monitoring system. Users can access their Blocklist Monitoring settings, select the blocklists they want to ignore, and save the changes, thus preventing false positives from affecting their monitoring results.
Documentation from Cisco Talos outlines the delisting process for IPs listed on their blocklists. It specifies the requirements for delisting requests, including ensuring that the affected IP is no longer involved in any malicious activity and providing detailed information about the issue. Users can submit a delisting request through the Talos website.
Documentation from Spamhaus advises that if a user believes their IP has been incorrectly listed, they should first ensure their systems are clean of any spam-related activity. Then, they can follow the Spamhaus removal process, which may involve filling out a form with relevant details to request a delisting.
Documentation from ReturnPath (now Validity) explains managing sender reputation involves implementing proper authentication protocols (SPF, DKIM, DMARC), maintaining clean mailing lists, and monitoring engagement metrics. They provide tools and services to assess and improve sender reputation, helping to minimize the risk of false positives.