How to fix Google Postmaster Tools not working?
Summary
What email marketers say10Marketer opinions
Email marketer from Reddit suggests trying a different web browser or clearing the cache and cookies of your current browser. Browser compatibility issues can sometimes prevent the site from loading properly.
Email marketer from Email Marketing SubReddit recommends that after implementing any changes or fixes, wait 24-48 hours and then recheck the Google Postmaster Tools to see if the issue has been resolved before making more attempts. This can avoid un-needed changes.
Marketer from Email Geeks shares a workaround to access Google Postmaster Tools when it's not working. They explain to go back to the main "pick a domain" page, click on a different domain than the one you want, and then use the domain picker at the top of the resulting page to see the domain you're actually interested in.
Email marketer from Email Marketing Blog recommends looking in settings to ensure all features are turned on for your account. Sometimes a feature is turned off by accident. It could be something new, but make sure it is turned on and set up.
Marketer from Email Geeks mentions that Google Postmaster Tools is working again.
Email marketer from Email Deliverability Forum suggests ensuring that the Google account you're using has the necessary permissions to access Postmaster Tools for the domain in question. Check if you are using the correct account with domain ownership verified.
Email marketer from Email Marketing Forum recommends checking the Google Workspace Status Dashboard to see if there are any known outages or issues affecting Postmaster Tools. If there's a reported problem, the best course of action is to wait for Google to resolve it.
Email marketer from Technology Advice Blog mentions that sometimes Google Postmaster Tools experiences temporary glitches. They recommend waiting for a few hours or a day and then trying again to see if the problem resolves itself.
Email marketer from Email Geeks Community recommends if the above steps don't work, to contact Google Support. Explain to them any specific issues that you are encountering.
Email marketer from Stack Overflow suggests if the UI is broken, attempt access via the API if you are technical. If you are able to get results you can then attempt to fix the UI. Look for the official Google Postmaster Tools API documentation.
What the experts say2Expert opinions
Expert from Word to the Wise explains Google Postmaster Tools won't show data without adequate authentication. If all sending practices are in place, you should still see 'something' even if those sending practices are poor. So ensure your Authentication settings are implemented correctly.
Expert from Spam Resource explains that consistently low IP reputation can impact data visibility in Google Postmaster Tools. Implement proper authentication (SPF, DKIM, DMARC) and maintain clean sending practices to improve reputation.
What the documentation says4Technical articles
Documentation from Google Developers states that Postmaster Tools data is not real-time and there might be a delay in data being reflected. So it explains that recently set up or changed configurations may take some time to display correct data.
Documentation from Google Support explains that to access Google Postmaster Tools, you need a Google Account. Furthermore, it clarifies that you must verify ownership of your sending domain to view data. Ensure the email address used to sign in is associated with the domain you want to analyze.
Documentation from Google Help states that incorrect DNS records often cause verification problems. It advises double-checking the TXT record added to your DNS settings for accuracy, ensuring there are no typos and that the record is properly propagated.
Documentation from Google reports that you can submit bugs and issues directly using the official Google Issue tracker. This can lead to a quicker and more direct response from the Google team.