How to fix contacts from paid ads through Typeform into Klaviyo not subscribing?
Summary
What email marketers say14Marketer opinions
Email marketer from Reddit suggests using hidden fields in Typeform to pass additional information (like ad campaign source) to Klaviyo. Ensure these hidden fields are correctly mapped in the integration.
Marketer from Email Geeks clarifies that Klaviyo’s platform is their private property and they are well within their rights to set standards higher than the law requires, it’s basic contract law.
Email marketer from Klaviyo Community suggests ensuring that the Klaviyo list settings are set to single opt-in if you're certain that users are providing consent through Typeform. This bypasses the double opt-in requirement.
Marketer from Email Geeks explains that subscribing contacts won’t affect deliverability and it may be an issue with how Typeform is integrated.
Email marketer from Quora suggests confirming that the Klaviyo list or segment you are expecting the contacts to appear in isn't filtered in a way that excludes them (e.g., based on location or other profile properties).
Marketer from Email Geeks shares that Klaviyo will let you send to any contact that isn’t opted out, but you have to build the segments differently.
Email marketer from Klaviyo Community recommends reviewing the Typeform integration settings within Klaviyo to confirm that the 'Subscribe contacts to list' option is enabled and correctly configured.
Marketer from Email Geeks shares that you'll need to ensure that Typeform integration is synced to a Klaviyo list, and you'll want to double check if double opt-in is turned on.
Email marketer from Email Marketing Forum advises verifying that your Typeform includes a clear and explicit consent checkbox (especially for GDPR compliance) and that this consent data is being passed correctly to Klaviyo.
Email marketer from Facebook Klaviyo Group suggests checking the 'Consent' property within Klaviyo for the imported contacts. If the consent is not explicitly marked as 'True' or equivalent, Klaviyo might not treat them as fully subscribed.
Email marketer from Marketing Community Forum advises to thoroughly test the Typeform-Klaviyo integration by submitting test entries and verifying that the data is correctly passed and contacts are subscribed in Klaviyo.
Email marketer from Email Marketing Pro Blog explains that ensure that the email addresses from Typeform aren't accidentally on Klaviyo's suppression list (either globally or for the specific list).
Email marketer from Reddit recommends using Zapier to specifically trigger a Klaviyo 'Subscribe' event when a new Typeform entry is received. This ensures explicit subscription in Klaviyo.
Marketer from Email Geeks emphasizes that sending to contacts that did not opt-in is a violation of Klaviyo's AUP.
What the experts say1Expert opinion
Expert from Word to the Wise emphasizes that for successful integration of contacts from paid ads through Typeform into Klaviyo, the most critical step is to ensure explicit, verifiable consent is captured. This involves making sure Typeform clearly presents an opt-in option and that the data reflecting this consent is reliably transmitted to Klaviyo. Without it, deliverability and compliance suffer.
What the documentation says4Technical articles
Documentation from Klaviyo states if a high volume of submissions from Typeform is occurring, it's possible that Klaviyo API rate limits are being reached, causing some contacts to be missed. Implement queuing or error handling in your Zapier setup to address this.
Documentation from Typeform highlights the importance of mapping Typeform fields correctly to the corresponding Klaviyo fields, especially the email address field. Incorrect mapping can prevent successful contact creation and subscription.
Documentation from Klaviyo explains that during the Typeform integration setup, ensure that you select the Klaviyo list to which new contacts should be subscribed. Also, check the 'Double opt-in' settings for that list.
Documentation from Zapier recommends checking the Zapier logs for any errors in data transfer between Typeform and Klaviyo. Errors often indicate incorrect field mappings or API issues.