How to control what's displayed on ISP unsubscribe link when List-ID is present?

Email marketer from StackOverflow explains that while you can't directly control the exact text displayed by every email client, using a descriptive 'List-ID' with a friendly name may influence the display in some cases. Ensure your List-Unsubscribe headers are correctly formatted for optimal results.

Email marketer from Litmus suggests the importance of preference centers which goes far beyond the list-unsubscribe header. They also share how you cannot directly influence the way an email client is dealing with an unsubscribe request. List-ID is not covered in any way.

Email marketer from Reddit explains that the display of unsubscribe options varies by email client. Some clients may show the 'From' name, while others might show a 'List-ID' if a friendly name is included. If it only has the ID, it may look less user-friendly. They suggest testing across different email clients to see how your unsubscribe options appear.

Email marketer from Mailjet explains that the List-Unsubscribe header allows recipients to easily unsubscribe from email lists, usually through a prominent link in the email client. It shares that the List-ID itself is not user facing and will not influence the display in the email client.

Email marketer from Email Marketing Forum suggests that including a user-readable 'friendly' part in the 'List-ID' can help. For example: `List-ID: "My Newsletter" <list.example.com>`. However, the email client's behavior ultimately determines what is displayed.

Email marketer from Quora explains that while there's no universal way to control the unsubscribe display, paying attention to both the 'List-Unsubscribe' and 'List-ID' headers can help. Some email clients may prioritize the 'From' name if the 'List-ID' is not well-formatted or user-friendly.

Email marketer from SendGrid emphasizes the importance of a one-click unsubscribe option. It shares how using a good subject line will help the end user find what they need easily. It does not talk about using the list id to influence how the unsubscribe looks in the email client

Email marketer from Gmass shares that some use cases for list-unsubscribe include using a mailto command or using a link and shares how to set up a list-unsubscribe header. It does not share anything on what the list ID displays in email clients.

Expert from Email Geeks explains that List-ID is the identifier for the list and can have a user-readable "friendly" part that might be displayed to the user, which could explain why some senders show a more readable name than others. It may also be a MUA bug.

Expert from Spam Resource explains that the List-Unsubscribe header aims to provide a machine-readable way for recipients to unsubscribe from mailing lists, enabling email clients and providers to offer streamlined unsubscribe options.

Expert from Word to the Wise emphasises the importance of one-click unsubscribe and easy ways for people to unsubscribe. It doesn't cover list-id, but is related to the general question.

Expert from Email Geeks explains that the Salesforce Marketing Cloud implementation of the list-id header was the "least bad" option at the time and suggests providing feedback to Salesforce to improve it.

Documentation from Google suggests that it is critical to set up one-click unsubscribe. They also share the use of list-unsubscribe headers and making sure you are in compliance. They also say it is important to have low spam rates for the best deliverability results. List-ID is not covered in any way.

Documentation from ietf.org explains that the 'List-ID' header field is intended to identify the mailing list to which the message belongs. While it doesn't directly control what's displayed, the List-ID's structure can influence how MUAs (Mail User Agents) present unsubscribe options. The List-ID gives a unique id of the mailing list. It says how software should generate this header and not how unsubscribe systems should use it

Documentation from SparkPost explains that providing a clear and easy unsubscribe process is critical for maintaining a good sender reputation. It shares that while the list-id can have impact on the unsubscribe process, it's not user facing so has no control over how it's displayed to the user. They share it can only influence how the email provider internally deals with it

Documentation from Microsoft explains that easy unsubscribe options and honoring unsubscribe requests promptly are crucial for avoiding spam complaints and maintaining a good sender reputation. List-ID is not covered in any way. It does say how there are third parties that will present to the user what is available in the list-unsubscribe header.