How should you handle IP warming when sending volume is low and recipients may not engage with emails, especially for transactional content?

Email marketer from Email Geeks suggests that in the worst case scenario, sending an SMS to clients to check their spam folder and mark the emails as not spam, also shares that having a second channel is gold.

Email marketer from Reddit suggests a slow and steady ramp-up, monitoring bounce rates closely. For transactional emails, ensure content is highly relevant and personalized to encourage engagement. If data is limited, start with a very small subset and gradually increase volume based on performance.

Email marketer from Email Geeks shares that filters are generally more forgiving of transactional content as users want to receive it, even if they file it away.

Email marketer from Mailjet Blog suggests segmenting your list and sending to the most engaged users first to improve sender reputation during the warming process. This helps to establish a positive sending history even with low overall engagement.

Email marketer from Email Geeks explains that warming up an IP requires recipients to interact with the messages to familiarize the provider with the quality of your content. There's no point if they ignore the messages.

Email marketer from Email Geeks confirms that you can start where you left off on Thursday when resuming IP warming on Monday after a weekend break.

Email marketer from Email Geeks says that it shouldn't matter as their audience is likely accustomed to how they work.

Email marketer from Litmus recommends monitoring your deliverability rate with transactional emails, to ensure that these emails are being delivered. Even with low engagement, a good deliverability rate will improve sender reputation.

Email marketer from EmailOctopus advises that if recipients may not open or click emails, you could include a survey or some kind of poll embedded in the email to encourage engagement. Ensure that the volume is kept low and gradually increase as you get more responses from your recipients.

Email marketer from StackOverflow suggests you may want to reconsider the type of information you're including, and make it more engaging. Ask if you can re-word the subject lines to entice the user to open the email. Keep volume low while testing subject lines and content.

Email marketer from SendGrid emphasizes focusing on the 'healthiest' segment of your list for transactional emails when warming an IP. Prioritize sending to users known to interact positively to signal good sender behavior, even with lower overall engagement.

Email marketer from Gmass suggests you improve your sender reputation by adding a custom tracking domain, improving your IP address reputation and email authentication.

Expert from Spamresource.com advises a gradual IP warm-up with a focus on sending legitimate, valuable content, especially for transactional emails. They emphasize consistent volume and cadence, even at low levels, to build a positive reputation with ISPs. Monitoring bounce rates, complaint rates, and engagement metrics is crucial to adjust the warming strategy effectively.

Expert from Wordtothewise.com recommends prioritizing a strong sender reputation, which includes valid authentication (SPF, DKIM, DMARC) and a clean sending history, when warming IPs for transactional emails. They suggest starting with highly engaged users, monitoring deliverability closely, and adjusting sending practices based on performance metrics. Furthermore, they suggest segmenting your sending based on engagement.

Documentation from Google Postmaster Tools highlights the importance of maintaining a good sender reputation, especially for transactional emails. Google suggests that even with low engagement, ensuring emails are authenticated (SPF, DKIM, DMARC) and relevant can help maintain a positive reputation.

Documentation from RFC highlights the importance of SPF records in helping validate your emails and get them delivered. This is especially important when sending transactional content with low volume, to ensure email providers that you're a valid sender.

Documentation from Microsoft emphasizes the need for consistent sending habits when IP warming, even with low volume. This can be achieved by sending smaller batches of emails on a regular cadence. Make sure you're following the best practices for authentication.