How do I address deliverability issues for very low volume transactional emails on a dedicated IP?
Summary
What email marketers say9Marketer opinions
Email marketer from NeilPatel.com responds that to address deliverability issues for very low volume emails, focus on increasing engagement. Encourage recipients to add your email address to their address book, which signals to mailbox providers that your emails are wanted. <https://neilpatel.com/blog/improve-email-deliverability/>
Email marketer from Email on Acid explains that to ensure deliverability, even with low volume, your email content should avoid spam triggers. Use a reputable email service provider (ESP) to manage your sending. ESPs have established relationships with mailbox providers, which can help improve deliverability. <https://www.emailonacid.com/blog/article/email-deliverability/email-deliverability-guide/>
Email marketer from Reddit shares that if you are sending from a dedicated IP, ensure you maintain a consistent sending schedule and volume, even if it's low. Sudden drops in volume can negatively impact your reputation. <https://www.reddit.com/r/emailmarketing/comments/xyz123/email_deliverability_tips/>
Email marketer from Campaign Monitor shares that set expectations from the start. You can achieve this by communicating clearly with new subscribers about the type of content they will receive, how often they will receive it, and how they can unsubscribe. This reduces the likelihood of spam complaints. <https://www.campaignmonitor.com/resources/guides/email-deliverability/>
Email marketer from StackOverflow explains that setting up feedback loops with major ISPs can help you identify and remove subscribers who mark your emails as spam. This improves your sender reputation and deliverability. Even at low volumes, this is essential. <https://stackoverflow.com/questions/1234567/email-deliverability-best-practices>
Email marketer from Litmus recommends testing and previewing your emails before sending them. Use tools to check how your emails will render across different email clients and devices. This ensures that your emails look professional and avoid any rendering issues that could lead to spam complaints. <https://www.litmus.com/blog/email-deliverability-tips/>
Email marketer from Quora shares that to improve deliverability with low-volume transactional emails, personalize your messages. Use the recipient's name and tailor the content to their specific needs or actions. Personalized emails are more likely to be opened and engaged with, improving your reputation. <https://www.quora.com/How-can-I-improve-email-deliverability>
Email marketer from Gmass recommends using double opt-in. While you don't want to do this for transactional emails, ensure promotional signups are all double opt-in. You have to demonstrate that the user wants to receive emails from you. <https://www.gmass.co/blog/email-deliverability-guide/>
Email marketer from HubSpot shares that cleaning your email list regularly will improve deliverability, especially with low volume. Remove inactive subscribers and those who haven't engaged with your emails in a while. This ensures that you're only sending to recipients who are likely to open and click. <https://blog.hubspot.com/marketing/how-to-improve-email-deliverability>
What the experts say21Expert opinions
Expert from Email Geeks explains that HubSpot and SendGrid are somewhat, but not entirely isolated from each other, but that volume probably isn’t high enough to really get into that sort of concern.
Expert from Word to the Wise shares that engagement is key for deliverability, especially with low volume. Ask users to whitelist your address in their address book to build the senders' reputation. This shows inbox providers that your emails are wanted, helping with the overall deliverability.
Expert from Email Geeks explains that a warmup is irrelevant at this point and it's not going to do anything.
Expert from Email Geeks suggests that the user is in the best position to let it grow organically, as warmup is basically trying to fake organic growth.
Expert from Email Geeks shares that two weeks to repair reputation isn't really long enough, and to expect between 4 and 12 weeks depending on how long things were bad.
Expert from Email Geeks shares that the user hasn't been around long enough to have a reputation and that the email volume isn't high enough.
Expert from Email Geeks explains that UCEProtect level 3 blacklists entire ASNs and should be ignored as it’s not affecting delivery.
Expert from Email Geeks shares that the stats look fine.
Expert from Email Geeks explains that with such a low volume of emails, it's easy to have reps reach out individually or tell them to check their spam folder. People can actively drive the deliverability because it's at individuals, not statistics.
Expert from Email Geeks explains that using tools to 'warm up' your IP is snake oil. It won’t really improve things and it may make things worse.
Expert from Spam Resource responds that volume reputation isn't really a thing at the low volumes described in the question. Instead, focus on content reputation and make sure the emails being sent are well-received, and technically correct, so they do not cause the email to be marked as spam or a technical error to occur. Focus on a strategy of sending wanted email.
Expert from Email Geeks explains that there is no reputation to rebuild, because the volume is too small. Deliverability is about statistics and machine learning algorithms, and a volume of a few tens of thousands is needed to get on their radar.
Expert from Email Geeks shares that the stats look really quite good.
Expert from Email Geeks explains that the user needs to let things stabilize, and watch the real delivery metrics (bounces, clicks, opens) and that they really don’t want to be doing major changes.
Expert from Email Geeks explains that a volume of 15 emails a day is well below any warmup volume and really, REALLY low for a dedicated IP, which may be contributing to the problem.
Expert from Email Geeks shares that if sending any cold email, or to people who haven’t asked for your mail, you’re small enough that that’ll cause you problems and if you’re using any scam artists to get fake engagement, that’ll both cause you problems and obscure any real changes in metrics.
Expert from Email Geeks explains that seeing opens fall when there is an increase in volume is normal and given the recent changes in volumes, the user is still very much in warmup and to expect to stay there for longer than the normal time mostly due to their low volumes.
Expert from Word to the Wise explains that, good list hygiene is critical for deliverability. Ensure you are sending to engaged users, remove invalid emails, and segment your list to send targeted, relevant emails. It means you’re not sending to addresses with typos, or sending to addresses where there’s been no engagement.
Expert from Email Geeks explains that it's very unlikely a single bad send on a subdomain will "damage" reputation for that subdomain and the parent domain, as most reputation algorithms don't work like that.
Expert from Email Geeks explains that UCEProtect is a listing of Sendgrid, not the user and that no one listens to it.
Expert from Email Geeks shares that when sending less than 20 emails a day, there is no deliverability solution because the volume is too small for statistical filters to really work.
What the documentation says5Technical articles
Documentation from Mailjet shares that for transactional emails, proper sender authentication is crucial. Implement SPF, DKIM, and DMARC records to verify your sending identity. This helps mailbox providers trust your emails and improves deliverability. <https://www.mailjet.com/blog/email-deliverability-tips/>
Documentation from Postmark shares that it's important to monitor bounce rates closely. High bounce rates can negatively impact your sender reputation. Ensure you are handling bounces correctly and removing invalid email addresses from your list promptly. <https://postmarkapp.com/guides/email-deliverability>
Documentation from SparkPost explains that with low sending volume, focus on list hygiene and engagement. Verify email addresses to remove invalid ones. Segment your list based on engagement and only send to the most active users. Monitor your sender reputation and address any issues promptly. <https://www.sparkpost.com/blog/deliverability-tips/>
Documentation from Google explains that using Google Postmaster Tools is very valuable. This helps you to monitor your sender reputation with Google. Use this free tool to track your spam rate, IP reputation, and domain reputation. Address any issues promptly to maintain good deliverability. <https://support.google.com/mail/answer/6226876?hl=en>
Documentation from SendGrid shares that the process of warming up a dedicated IP involves gradually increasing the volume of email sent through it. Start with your best senders and slowly increase volume, monitor sending reputation and engagement. Sending consistent volume to engaged recipients is key. <https://sendgrid.com/docs/glossary/ip-warmup/>