How should I manage customer pools with different volumes and audiences?
Summary
What email marketers say9Marketer opinions
Marketer from Email Geeks explains the need to create pools based on client trustworthiness, starting in an untrusted pool and moving to a trusted one. He advises sizing pools based on volume and giving largest customers dedicated IPs. He suggests 1 IP per 100,000 messages per hour, separating marketing from transactional, and mixing reputation senders to balance pool traffic. He adds that higher-paying, higher-reputation customers should get the best reputation.
Email marketer from Quora suggests segmenting email lists based on demographics, purchase history, and engagement levels. This allows for targeted messaging and improved deliverability.
Email marketer from MarketingProfs recommends using dynamic content to tailor emails to individual subscriber preferences. This personalized approach can increase engagement and conversions.
Email marketer from OptinMonster recommends using lead magnets to grow your email list. Lead magnets are valuable resources that you offer in exchange for a subscriber's email address. Examples of lead magnets include ebooks, checklists, and templates.
Email marketer from Litmus advises A/B testing different elements of your emails to optimize performance. A/B testing involves sending two versions of an email to a small segment of your audience and measuring which version performs better. This can help you improve your email open rates, click-through rates, and conversions.
Email marketer from Reddit r/emailmarketing emphasizes the importance of regularly cleaning your email list by removing inactive subscribers and invalid email addresses. This improves deliverability and sender reputation.
Marketer from Email Geeks shares that they would create pools based on volume, reputation, and type of emails, explaining that senders with large volumes wanting fast delivery need more slots and queues.
Email marketer from NeilPatel.com recommends using personalization to make emails more relevant and engaging. Personalization can include using the subscriber's name, tailoring content to their interests, and sending targeted offers.
Email marketer from HubSpot suggests developing customer personas to better understand your target audience. Customer personas are fictional representations of your ideal customers based on research and data. This information can be used to create more effective email marketing campaigns.
What the experts say2Expert opinions
Expert from Spamresource suggests employing a strategic IP warm-up process for new IP addresses by using a tiered approach. Begin with smaller, highly engaged segments to establish a positive reputation. Gradually increase volume while monitoring performance to avoid deliverability issues.
Expert from Word to the Wise stresses the importance of maintaining a positive sender reputation by segmenting sending pools. Focus on factors like engagement levels and complaint rates, and using that to categorize and manage your pools effectively.
What the documentation says5Technical articles
Documentation from AWS explains that AWS provides sending quotas to protect its infrastructure and maintain deliverability. These quotas limit the number of emails you can send per day and per second. Understanding and managing your sending quotas is essential for successful email campaigns.
Documentation from Mailchimp explains that list segmentation involves dividing subscribers into smaller groups based on shared characteristics. Mailchimp provides tools to segment lists based on various criteria, such as demographics, purchase history, and engagement.
Documentation from SendGrid describes IP pools as groups of dedicated IP addresses that can be used to send different types of email traffic. They advise segmenting based on sending volume and sender reputation. Using IP pools allows for better control over sender reputation and deliverability.
Documentation from ietf.org describes SMTP standards, which provide guidance in the way email systems must operate in order to make emails deliverable to clients. Implementing the standards as requested by IETF and following all email standards will ensure quality.
Documentation from Google provides information about ensuring your emails make it to an audience's inbox. This requires authenticating email, not using personal gmail addresses, following formatting standards, setting up feedback loops and more.