How should I handle Abuse Feedback Reports from USGOabuse.net regarding subscription bombing?
Summary
What email marketers say7Marketer opinions
Email marketer from Litmus explains that best practices for email list management include regularly cleaning your list, segmenting subscribers based on engagement, and using a double opt-in process to verify email addresses. These practices help reduce spam complaints and improve deliverability.
Email marketer from Email on Acid shares that preventing email spam complaints involves ensuring subscribers have given explicit consent to receive emails, providing clear and easy unsubscribe options, and monitoring sender reputation. Also make sure to comply with local regulations such as GDPR and CAN-SPAM act
Email marketer from StackExchange explains that responding to abuse reports promptly is essential for maintaining a good sender reputation. Investigate each report, take appropriate action (e.g., unsubscribe the user), and document your actions to demonstrate compliance with email marketing best practices. Also, make sure your contact information is available to report abuse
Email marketer from Mailjet Blog shares that interpreting feedback loops requires analyzing the data provided in the reports, such as the recipient's email address and the date of the complaint. Reacting involves unsubscribing the complaining recipient immediately to maintain a good sender reputation and improve deliverability.
Email marketer from SendGrid Blog shares that implementing Feedback Loops (FBLs) involves working with ISPs to receive reports of spam complaints. These reports are crucial for identifying and removing problematic recipients from your mailing list, thus improving deliverability and sender reputation.
Email marketer from Validity Blog suggests proactive steps to mitigate subscription bombing, including implementing CAPTCHA on signup forms, using double opt-in to verify email addresses, and monitoring signup patterns for suspicious activity.
Email marketer from Reddit explains that if you are encountering subscription bombing, ensure you have a clear and easy unsubscribe process, monitor your bounce rates and complaint rates, and segment your mailing list to identify and remove problematic subscribers. It's also important to use double opt-in to prevent bots from signing up fake emails.
What the experts say8Expert opinions
Expert from Word to the Wise (Laura Atkins) suggests that when dealing with any abuse report, the crucial first step is to unsubscribe the complaining user immediately. She explains this minimizes further complaints and helps maintain a clean sending reputation.
Expert from Email Geeks shares that Ron is a knob and to assume his volume is falsely turned way up beyond what’s reasonable based on the actual issue. Says there could be something there, but he is not a reliable narrator.
Expert from Email Geeks states that it is hard to say from the sending side if list bombing is happening. That is why i suggest looking at the history of the email from your platform and seeing if its an older subscriber or a new/welcome email.
Expert from Email Geeks responds that if the subject line is mail you sent out, it's likely a real report.
Expert from Email Geeks advises to treat USGOabuse.net reports like FBL reports, unsubscribe the user if possible, and not worry about it unless there's a large volume suggesting a pattern.
Expert from Spam Resource (John Levine) explains that USFamily.Net, run by Ron Scriven, has a long history of sending abuse reports, often based on flawed logic and aggressive interpretations of spam. He suggests taking their reports with a grain of salt and verifying the information independently.
Expert from Email Geeks notes that their take on issues or ideas about why spam is occurring is not something I always agreed with.
Expert from Email Geeks shares advice on investigating Abuse Feedback Reports, suggesting to look into message volume, email history, and recipient validity.
What the documentation says3Technical articles
Documentation from RFC Editor describes the Abuse Reporting Format (ARF), which defines a standard format for reporting email abuse. ARF reports typically include details about the original message and the nature of the complaint, allowing senders to understand and address the reported issues.
Documentation from Microsoft Docs explains that Feedback Loop (FBL) reports are generated by participating ISPs when a user marks an email as spam or junk. Handling these reports involves identifying the user in your system and removing them from your mailing list to prevent further complaints.
Documentation from Google Postmaster Tools explains that monitoring spam complaints through their interface helps senders identify issues with their email campaigns. High spam complaint rates can indicate problems with list hygiene or content, requiring immediate action to improve sender reputation.
Related resources0Resources
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