How relevant is sender score to email deliverability?

Email marketer from Mailjet explains that maintaining a good sender score involves practices like authenticating email, keeping complaint rates low, and ensuring clean mailing lists to improve email deliverability.

Email marketer from Reddit explains that a consistently low sender score can lead to emails being filtered into spam folders or blocked entirely by ISPs, severely impacting deliverability.

Email marketer from Email Marketing Forum shares that sender score should be used as a general guide, but focusing on email authentication, engagement, and list hygiene is more important.

Email marketer from Litmus explains that it is important to check your sender reputation regularly to identify and fix any deliverability issues.

Email marketer from Sendinblue suggests monitoring sender score to proactively identify and address potential deliverability issues before they negatively impact email campaigns.

Marketer from Email Geeks explains SenderScore provides a good indicator of overall IP reputation and most chances are that if an IP is below 90 consistently for more than a week, it has serious deliverability problems.

Email marketer from Neil Patel explains that sender score is crucial for email deliverability because it represents your sender reputation. A good score increases the likelihood of your emails reaching the inbox.

Email marketer from MailerCheck shares that complaint rates and spam traps affect sender score.

Email marketer from ZeroBounce shares that sender score is an indicator of trust and plays a vital role in determining whether or not your emails reach the intended recipients.

Marketer from Email Geeks shares that sender score may not be relevant at all depending on the intersection of the recipients and the traps/sensors that feed it, but says as a rule of thumb, 95+ is good.

Email marketer from EmailToolTester responds that sender score is one of the many factors ISPs consider when determining whether to deliver your emails to the inbox or send them to the spam folder.

Email marketer from GlockApps responds that while not the only factor, sender score provides insights into your sending reputation, and a higher score generally correlates with better deliverability.

Expert from Word to the Wise explains that Sender Score, while flawed, provides a relative ranking compared to other IPs. A perfect Sender Score (100) doesn't guarantee inbox placement, and a low score means you're doing worse than other senders. It's useful for understanding relative performance.

Expert from Word to the Wise shares that if you're getting a Sender Score in the 70s, 80s or 90s, you might be having deliverability problems you don't even know about. You could be missing out on potential customers because of reputation issues.

Documentation from Google Postmaster Tools says that sender reputation is an important factor, and Google uses it to evaluate the quality of incoming email, which affects deliverability.

Documentation from Microsoft shares that sender reputation is key to ensuring your messages reach recipients' inboxes and provide guidance on improving your sender reputation.

Documentation from Spamhaus responds that a strong sender reputation is key to ensuring high email deliverability.

Documentation from Validity shares that sender score is a measure of your sending reputation, calculated based on various factors including complaint rates and spam trap hits, and it influences how mailbox providers treat your emails.